Press release
Online Video Platform Market Expected to Reach USD 43.2 Billion by 2032 | Top Players such as - Brightcove, Endavo Media & Kaltura
Rise in popularity of the online video among viewers, proliferation of mobile phones, and increased expenditure on online video advertisement are the major drivers of the global online video platform market in media & entertainment. However, the presence of open-source online video platform hampers market growth. On the contrary, rise in scope for live streaming of videos is expected to create lucrative opportunities in the near future.
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The global online video platform market was valued at USD 7.5 billion in 2022, and is projected to reach USD 43.2 billion by 2032, growing at a CAGR of 19.5% from 2023 to 2032.
The global online video platform market in media & entertainment is divided into type, application, end user, and geography. Based on type, the market is segmented into video analytics, video content delivery network, video content management, mobile video live streaming, and others. The video content delivery network segment held the largest market share, contributing about one-fifth of the total market in 2017. However, the live streaming segment is expected to manifest the fastest CAGR of 22.3% during the forecast period.
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Based on application, the market is divided into video sharing, commercial video platform, and others. The video-sharing segment dominated the market in 2017, contributing more than half of the market. However, the commercial video platforms segment is projected to manifest the fastest CAGR of 19.3% during the study period.
On the basis of end user, the market is segmented into individual, content creator, and brand & enterprises. The brands and enterprises segment held the largest share in 2017, contributing more than half of the total market. However, the individual segment is estimated to manifest the fastest CAGR of 20.4% during the forecast period.
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By geography, the market is divided into North America, LAMEA, Europe, and Asia-Pacific. The Asia-Pacific region is expected to manifest remarkable growth in the forecast period.
The leading companies that are included in the report are Ooyala Inc., Akamai technologies, Panopto, Frame.io, Inc., YouTube, MediaMelon Inc., Kaltura Inc., Brightcove Inc., Limelight Networks Inc., and Comcast Technology Solutions.
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Key findings of the study
● By type, the video content management segment Leds the online video platform market in terms of revenue in 2022.
● By application, the video sharing segment dominated the online video platform market size in 2022.
● On the basis of end user, individual is the fastest growing segment with highest CAGR for online video platform market analysis.
● Region-wise, North America generated the highest revenue in 2022.
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