Personalized Nutrition Market Will Touch USD 33,658.5 Million by 2030

The personalized nutrition market was USD 11,142.4 million in 2022, and it will touch USD 33,658.5 million, advancing at a 14.8% CAGR, by 2030.

The growth of the industry is attributed to the increasing health consciousness, rising inclination toward active lifestyles among individuals, and surging number of businesses producing numerous tailored nutrition products, genetic testing kits, and apps.

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The trend of offering personalized experiences is significantly rising with the shifting requirements of consumers. The need for customized nutrition solutions that utilized individual physical characteristics information to create nutritional advice, services, and products that suit their requirement is increasing continuously.

In 2022, the active measurement category, based on product type, held over 70% share of the industry, and it will propel at approximately 15% compound annual growth rate in the years to come.

The advancement in this category is because of the increasing customer consciousness regarding personalized test kits, mHealth apps, and diet plans.

The standard supplements category, based on application, which comprises both nutritional and health supplements, will advance at a 13% compound annual growth rate in the years to come. Standard supplements comprise multivitamins, minerals, botanicals, enzymes, amino acids, and herbs. Among these, one of the most common supplements that fill the gaps in nutrition is multivitamins.

Furthermore, with the surging elderly population, along with the increasing incidence of chronic diseases, the requirement for health supplements is expected to increase continuously. As a result, the standard supplements category will further propel at a remarkable rate in the year to come.

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The direct-to-consumer category, based on end use, accounted for a significant personalized nutrition market share, of 40%, and it will lead the industry in the years to come. This is attributed to the rapid shifts in customers' preferences related to nutrition-rich supplements and products, to improve their well-being.

In 2022, the North American personalized nutrition industry held a significant share, of 40%, because of the increasing health consciousness, changing consumer preferences, the arrival of numerous industry players, and high purchasing power in the region.

As per a survey, multimineral/multivitamin supplements, omega-3 fatty acids, and vitamin D supplements are the most-common supplementary diet among all the people in the U.S. The survey also presented that the number of adults taking supplementary diets increases with the rising age. In addition, the consumption of personalized nutritional tablets is more in women as compared to men in the nation.

APAC is expected to observe the fastest growth in the years to come. This can be attributed to the increasing consciousness of health and the surging elderly population, along with the increasing incidence of chronic illnesses in the region.

With the increasing number of businesses producing customized nutrition products and apps, along with the surging inclination toward a healthy lifestyle, the personalized nutrition industry will continue to advance in the years to come.

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