Charting the Spirulina Powder Phenomenon Unveiling the US$ 358 Million Growth Wave Ignited by FDA Approval and a Symphony of Innovative Food & Beverage Applications in 2029

sales of Spirulina Powder market is expected to reach ~US$ 358 Mn in 2019. After the approval from the FDA for use of spirulina in food & beverage products, the demand for spirulina increased. Multiple companies invested in research and development to launch unique and innovative products using spirulina. Food and beverage, pharmaceutical, animal and aquaculture, nutritional supplement, cosmetic and personal care industries are just a few of the businesses that use spirulina powder. In the past two years, a lot of food and beverage products have been created that contain spirulina powder as a key ingredient. Over the past two years, the market for natural blue and green pigments derived from spirulina has expanded quickly and is in high demand.

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Spirulina powder is in high demand since it is a superfood with the highest protein content of any naturally occurring food. It is the ideal supplement because it also has the highest concentration of vitamins, minerals, and other necessary components. Vitamins A, B, C, E, and K, as well as minerals including magnesium, calcium, sodium, iron, phosphorus, zinc, and manganese, are all included in spirulina powder.
Sales of Spirulina is increased in past three years due to a positive perception towards the super-food, which consists of enormous amount of nutritional contents. Around 4 gram (1 teaspoon) of Spirulina can give sufficient quantity of protein, vitamin and minerals, which is generally obtained from food consumed in a whole day.

Organic and natural formulations have been consistently increasing trend since the past decade, and the trend is expected to continue over the forecast period. As per the USDA, over 75% of the grocery stores carried organic products in the year 2013. The demand for organic spirulina powder is growing as compared to conventional spirulina powder.

In 2013, the U.S FDA approved the use of natural colorant made from spirulina. Multiple companies across the globe are producing natural colorant from spirulina such as Blue, Red, Green and Brown. In Europe, ESPA banned the use of synthetic colorant in food products, which helped spirulina powder to gain momentum in the natural colorant market.

Rising Use of Spirulina Powder in the Cosmetic & Personal Care Industry

Spirulina powder contains antioxidants and anti-inflammatory properties, which is witnessing a high growth in the cosmetic industry. Spirulina powder contains vitamins such as A, C & E in large quantities that are antioxidants and provide nourishment to the skin, due to which it is used in moisturizing and skin care creams.

Manufacturers have started using micro-algae in skin problems such as anti-aging, tanning, and pigmentation issues. Spirulina powder is used in anti-aging creams, skin whitening creams and pigmentation reducing products. Spirulina powder also has anti-cancer properties, which will boost the demand of its cosmetic products, as people prefer to take treatment which doesn't require consumption of medicines.

Cost-Effectiveness

Despite the rise and fall of spirulina production globally, prices are maintained at an optimum level with a variance in prices of maximum 15% year on year. Multiple factors play an important role in identification of market prices such as spirulina powder production cost, processes used, labor cost, electricity and water cost, transportation cost and much more. Due to a subtle process by which manufacturers produce low processing cost, the Spirulina products such as spirulina powder are also found to be cost-effective and benchmark with its parent market prices. Various manufacturers are focused toward providing spirulina powder at an optimum price, owing to their high demand among consumers. Different companies have implemented integrated production approach to deliver cost-effective products.

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The global spirulina powder market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.

By Nature

Organic
Convention

By Application

Food & Beverage
Supplements & Pharmaceuticals
Animal & Aquaculture Feed
Cosmetics & Personal Care
Others

By Sales Channel

Direct Sales
Retail Sales
Modern Trade
Specialty Stores
Pharma & Drug Stores
Online Retail
Other Retailing Formats

Usage of Spirulina Powder in Fish and Animal Feed Creating Demand

Spirulina powder has found application in animal feed, pet food and fish food since, animals and pets can easily digest spirulina powder and even don't get any allergy or medical problems after consuming spirulina powder. Spirulina powder, which is rich in protein, vitamin and minerals can increase the health of animals & fish and also help in fighting various medical problems in animals. Spirulina powder is used as food for fish for several years due to the food preference, which also reduces the cost of production of fish at commercial scale. Use of Spirulina powder as a food for animals and fish is increasing and which is creating a demand for the product and helps in the overall development of food chain.

Author

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives. 

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

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Nandini Singh Sawlani
Future Market Insights Inc.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

This release was published on openPR.