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Digital Intelligence Platform Market Trend Analysis, Competitive Landscape, And Forecast To 2032
The Business Research Company's Digital Intelligence Platform Global Market Report 2023 identifies increase in demand for mobile applications as the major driver for the digital intelligence platform market's growth in the forecast period. A mobile application, more commonly known as an app is a category of software application created specifically to run on mobile devices like smartphones and tablets. Smartphone users download and rely on more mobile applications and every use case is getting a dedicated application for making it easier for mobile users to access that service. Digital intelligence platforms make use of user data generated from mobile phone apps to come up with useful insights for businesses on user engagement, customer preferences, and new trends.
The global digital intelligence platform market size is expected to grow from $12.91 billion in 2022 to $15.35 billion in 2023, at a compound annual growth rate (CAGR) of 18.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The digital intelligence platform market size is expected to grow to $30.52 billion in 2027 at a CAGR of 18.7%.
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Major competitors in the digital intelligence platform market are Adobe Systems Inc., SAS Institute Inc., Google LLC, Evergage Inc., Mixpanel Inc., Webtrekk GmbH, New Relic Inc. ASA.
A key trend in the digital intelligence platform market includes technological advancement. Major companies operating in the digital intelligence platform market are aiming to improve technologies involved in the operations of their digital intelligence platform by utilizing artificial intelligence (AI) and machine learning (ML) to enhance their services and increase efficiency in generating insights and increasing user satisfaction. For instance, in May 2020, Adobe, a US-based software company that also provides digital intelligence platform services launched Adobe Intelligence Services which is powered by the artificial intelligence capabilities of Adobe Sensei. Consumer AI feature of intelligence services analyses historical and real-time data to generate insights over key consumer events such as churn or conversion. Intelligent Services give marketing practitioners and analysts the ability to employ machine learning and artificial intelligence in customer experience use cases. By leveraging business-level setups, marketing analysts can provide predictions tailored to a company's needs without having to be experts in data science.
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The digital intelligence platform market is segmented -
1) By Component: Data Management, Analytics, Performance monitoring tools, Engagement Optimization
2) By Enterprise Type: Small Enterprises, Medium and Large Enterprises
3) By Touchpoint: Web, Email, Mobile, Social Media, Company Website, Kiosks and Point-Of-Sale (POS)
4) By Industry Vertical: Manufacturing, Travel and Tourism, Media and Entertainment, Retail and E-Commerce, IT and Telecommunications, Healthcare and Life Sciences, Other Industries.
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the digital intelligence platform market.
The Business Research Company's "Global Digital Intelligence Platform Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Digital Intelligence Platform Market Include:
1. Executive Summary
2. Digital Intelligence Platform Market Characteristics
3. Digital Intelligence Platform Market Trends And Strategies
4. Digital Intelligence Platform Market - Macro Economic Scenario
5. Digital Intelligence Platform Market Size And Growth
………..
26. Africa Digital Intelligence Platform Market
27. Digital Intelligence Platform Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Intelligence Platform Market
29. Digital Intelligence Platform Market Future Outlook and Potential Analysis
30. Appendix
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