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Content Marketing Software Market Analysis, Leading Trends And Global Forecast 2023 To 2032 | Oracle Corporation, Adobe Inc., PathFactory Inc., HubSpot Inc., Alma Media Oyj
Content Marketing Software Market Growth
The Business Research Company's Content Marketing Software Global Market Report 2023 identifies increase in digitalization as the major driver for the Content Marketing Software market's growth in the forecast period. Digitalization refers to the process of moving from a traditional business model to a digital one by using the latest digital technologies. Digitalization drives content marketing platforms that help marketers capture leads, awareness, and revenue from their content. For instance, in 2021, according to Forbes, a US-based business magazine, 50% of enterprises planned to spend more on AI and machine learning, a type of digital technology, and 20% of enterprises increased their budgets.
The global content marketing software market size is expected to grow from $6.49 billion in 2022 to $7.80 billion in 2023 at a compound annual growth rate (CAGR) of 20.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The content marketing software market size is expected to grow to $15.79 billion in 2027 at a CAGR of 19.3%.
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Major players in the content marketing software market are Oracle Corporation, Adobe Inc., PathFactory Inc., HubSpot Inc., Alma Media Oyj, Curata Inc., Sprinklr Inc., Contently Inc., Kenscio Digital Marketing Private Limited, SnapApp Inc., Uberflip, OneSpot, DivvyHQ, Skyword, and Rock Content
A key trend in the Content Marketing Software market includes technological advancements. Major companies operating in the market are advancing toward the use of artificial intelligence to gain a competitive edge in the market. For instance, in February 2020, GroupM, a US-based media investment company, launched INCA, an artificial intelligence-powered, brand-safe platform for influencer and content marketing in India. INCA's platform is built on intuitive data-driven planning, a network of creators, workflow management, content amplification, analytics, and optimization.
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The Content Marketing Software market is segmented -
By Content Type: Social Media, Blogs, Videos, Infographics, Other Content Types
By Component: Software, Services
By Application: Content Creation, Content Analytics, Content Curation, Content Distribution, Campaign Management
By End-Use: Automotive, Health care, Agriculture, Manufacturing, Power and Energy, Other End Use
By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Content Marketing Software market.
The Business Research Company's "Global Content Marketing Software Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Content Marketing Software Market Include:
1. Executive Summary
2. Content Marketing Software Market Characteristics
3. Content Marketing Software Market Trends And Strategies
4. Content Marketing Software Market - Macro Economic Scenario
5. Content Marketing Software Market Size And Growth
……
26. Africa Content Marketing Software Market
27. Content Marketing Software Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Content Marketing Software Market
29. Content Marketing Software Market Future Outlook and Potential Analysis
30. Appendix
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