Display Packaging Market Size USD 7.2 Billion by 2032

The global Display Packaging Market has been witnessing rapid and exponential growth in recent years, fueled by branding and consumer engagement innovations by FMCG companies and retailers. This article provides a comprehensive and extensive analysis of the display packaging market including key highlights, latest trends, challenges, detailed segmentation, regional insights and profile of major industry participants.

Market Highlights and Statistics:

● The display packaging market was valued at USD 4.1 billion in 2022 and is forecast to reach USD 7.2 Billion and grow at a robust CAGR of 5.8% from 2023 to 2032.
● Asia Pacific accounted for the dominant share of over 40% in 2022, driven by high sales in China, India, Indonesia and other Southeast Asian countries.
● Shelf-ready packaging solutions are a major trend, offering efficiency, minimal retail staff involvement and easy merchandising.

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Display Packaging Market Analysis:

The exponential market growth is driven by FMCG brands increasingly using innovative display packaging solutions for differentiated and impactful brand messaging on the shelves along with enhanced consumer engagement. The rapid growth of modern retail and organized chains coupled with the rising use of secondary and tertiary packaging displays for on-shelf branding and promotion are among the key factors stimulating growth. Technological advances such as digital printing, data-enabled smart packaging and growing demand for sustainability continue to drive packaging innovation in this market. However, fluctuating raw material costs pose challenges for display packaging manufacturers.

Current Display Packaging Market Trends:

Surging demand for shelf-ready packaging solutions like corrugated boxes, trays, stands etc.
Widening utilization of digital printing for customization, limited editions and promotional campaigns
Incorporation of smart packaging features like QR codes, AR, sensors and theft protection
Rising popularity of sustainable materials like plant-based bioplastics, recyclable paper and cardboards
Increased need for automation and supply chain efficiency improvement

Major Growth Drivers:

Brand differentiation efforts and new product launch promotions by leading FMCG companies
Growing consumer demand for convenience, personalized engagement and interactive experiences
Rapid expansion of modern grocery and online retail along with proliferation of SKUs requiring shelf branding
Rising need to reduce packaging material costs, achieve sustainability goals and supply chain efficiency
Higher efficiency and lower damage rates of shelf-ready packaging boosting adoption

Display Packaging Market Challenges:

Significant investments required in printing and graphic design expertise for constant innovation
Effectively managing the fluctuating and rising costs of raw materials including paper, glass, plastic etc.
Achieving economies of scale, especially for small and medium CPG companies
Ensuring compliance with increasingly stringent environmental regulations
Difficulties in recycling multilayer and mixed material display packaging

Display Packaging Market Segmentation:

The display packaging market can be segmented by material type, packaging type, display type, and end-use industry. Major materials used are paper/paperboard, plastic, glass, metal, and others. Key packaging types are corrugated boxes, folding cartons, paperboard packaging, trays/containers, and others. Major display types are floor displays, counter displays, pallet displays, sidekick displays, and others. Key end-use industries are food & beverage, personal care/cosmetics, pharmaceuticals, electronics, homecare/toiletries, and others.

Display Packaging Regional Market Analysis:

Asia Pacific accounted for over 40% market share in 2022. Europe and North America are other major regional markets. High growth in supermarkets, hypermarkets and retail chains in China, India, Indonesia, Thailand, are powering the growth in APAC. Rapid urbanization, a growing middle class and branding efforts by FMCG companies will continue to boost the APAC market.

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Leading Companies in the Display Packaging Industry:

The market is highly competitive with the presence of numerous large players. Some of the major companies operating in the market include WestRock Company, International Paper Company, Smurfit Kappa Group, Sonoco Products Company, DS Smith Plc, Georgia Pacific LLC, Mondi Plc, FFR Merchandising Company, Pratt Industries Inc., Menasha Packaging Company LLC, Deufol SE, Marketing Alliance Group, Grand City Group, STI Group Inc. among many others.

Conclusion:

Driven by surging demand for innovative and sustainable shelf-ready packaging solutions, exponential increase in modern retail, and branding focused promotion efforts by FMCG companies, the display packaging market outlook remains highly positive. Leading packaging companies are extensively investing in digital printing capabilities, smart packaging technology, automation and supply chain improvements to reduce costs while meeting customer demand. The market is expected to exhibit double digit growth over the next decade.

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