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Marketing Automation Market Size: Industry Analysis, Segments, Drivers And Trends To 2032
Marketing Automation Market
The Business Research Company's Marketing Automation Global Market Report 2023 identifies increase in big data and data analytics solutions as the major driver for the Marketing Automation market's growth in the forecast period. Big data and data analytics have become extremely important tools for marketing automation companies since they let them get deep insights into customers, and the choices to provide the right offers at the right time, nurture their potential customers and help them with next-level lead scoring. A marketing automation company may dynamically respond to its present and future clients' behavior and design a strategy that works for them by leveraging methods and practices from big data and data science.
The global marketing automation market size grew from $5.79 billion in 2022 to $6.5 billion in 2023 at a compound annual growth rate (CAGR) of 12.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The marketing automation market size is expected to grow to $9.5 billion in 2027 at a CAGR of 9.9%.
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Major competitors in the Marketing Automation market are SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.com Inc., Infusionsoft, and SharpSpring Inc.
A key trend in the Marketing Automation market includes Personalized content has emerged. Customers expect companies to create products based on their preferences and choices in today's digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support
Read More On The Global Marketing Automation Market Report Here:
https://www.thebusinessresearchcompany.com/report/marketing-automation-global-market-report
The Marketing Automation market is segmented -
1) By Component: Software, Services
2) By Deployment: On-Premises, Cloud
3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications
5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the Marketing Automation market.
The Business Research Company's "Global Marketing Automation Market Report 2023" provides a thorough understanding of the market across 60 geographies. The report covers market size, growth rate, segments, drivers and trends in every region and country. In addition, the report offers insights on historical and forecast growth, helping players analyze and strategize better.
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The Table Of Content For The Marketing Automation Market Include:
1. Executive Summary
2. Marketing Automation Market Characteristics
3. Marketing Automation Market Trends And Strategies
4. Marketing Automation Market - Macro Economic Scenario
5. Marketing Automation Market Size And Growth
.......
26. Africa Marketing Automation Market
27. Marketing Automation Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Marketing Automation Market
29. Marketing Automation Market Future Outlook and Potential Analysis
30. Appendix
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