Passenger Car Seat Market by Type & Technology (Powered, Heated, Ventilated, Memory, Massage), Trim Material (Genuine, Synthetic, Fabric, Foam), Component (Armrest, Belt, Headrest, Height Adjuster, Recliner), EV (BEV, PHEV, FCEV) - Global Forecast to 2030

"Rising adoption of powered seats in mid segments and SUVs with growing demand for premium cars is driving the passenger seat market."

The passenger car seat market is projected to grow from USD42.5 billion in 2023 to USD46.1 billion by 2030, at a CAGR of 1.1%.The Asia Pacific region is expected to be the largest passenger seat market, with increased demand for SUVs and luxury cars, especially in developing countries. The advancements in seating technologies are mainly driven by changes in consumer preference and their willingness to pay for luxury & comfort. The Rise in electric vehicles has also increased the demand for lightweight materials in the EV seating to increase the vehicle range.

"Bucket Seats are the largest seat type market."

Growing passenger car production, an increase in demand for cabin comfort &demand for full-size SUVs has led to the bucket seat segment occupying the leading position in this segment. According to the International Organization of Motor Vehicle Manufacturers (OICA), the share of passenger car production in the top regions is as below:

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These seats provide better support and lateral confinement, which is important for performance driving. Furthermore, the passenger car and SUVs contributed~56% and ~27% in 2019 in total passenger cars production, but the market share for SUVs increased by ~38%. In contrast, the percentage of passenger cars dropped to ~48% in 2022.This increase in the popularity of SUVs and crossovers due to economic growth and urbanization led to rise in demand for performance cars and, ultimately, the need for bucket seats.

New and secondhand car buyers usually look for ways to personalize their vehicles, which is possible only in bucket seats, as they get various options in colors, materials, and finishes so that car buyers can choose the perfect seats according to their needs. Hence the market for bucket seats will rise in the Asia Pacific region with high production of SUVs and crossover cars. The SUV and full-sized SUV market is growing rapidly, increasing the demand for bucket seats.

"The powered, heated, and ventilated seats will hold the second largest market by volume in the technology type of passenger cars seats."

Powered, heated, and ventilated seats will have the second fastest-growing market with a CAGR of 4.7% during the forecasted period. Powered, heated, and ventilated seats are sought-after features in SUVs and passenger cars, providing occupants with personalized comfort, temperature control, and an enhanced driving experience. Regional climate variations influence the demand for heated and ventilated seats. In colder climates, heated seats are highly desirable, providing warmth during cold winters. In hotter climates, ventilated seats offer relief from high temperatures, enhancing passenger comfort. The availability of these features in passenger cars addresses the specific needs of consumers in different regions. Also, the cost and affordability of the vehicle increase due to these features, whereas the powered seats are usually made available by automakers from mid-segment to premium cars. Hence the powered, heated, and ventilated seat segment remains the second largest compared to the powered seat segment. This segment has the highest market share of 69.5%,with a CAGR of 5.1% in the Asia Pacific region.

Along with this trend, the multi-zone climate control systems trend has also gained popularity which offers integrated ventilated seats to offer individualized temperature settings for different seating positions within the vehicle. This lets passengers personalize their comfort level and experience, enhancing overall satisfaction. OEMs like Hyundai had launched the 2023 Hyundai Tucson, 2023 Toyota Highlander, and 2023 Ford Explorer offered these vehicles with these features. Hence considering these factors, the market for powered, heated, and ventilated seats will rise in passenger cars and SUVs concerning regional differences and needs.

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