Europe Digital Textile Printing Market Projected To Hit $2.95 billion By 2030 | Growth With Recent Trends & Demand

Digital textile printing is considered to be the next generation printing, which is different from the conventional fabric printing. The ongoing digital transformation in the textile industry led to many textile entrepreneurs to invest in digital printing technology. It is also for the people who like to experiment with bold and innovative designs, for example fashion designers. Alexander McQueen, Mary Kantrantzou, and Erdem Moralioglu are leaders for digital fabric printing and have displayed a range of digital prints, hence making digital print a new trend in the fashion world today.

In digital printing, various dyes are used as compared to traditional printing such as acid inks are used on silk and nylon; disperse inks on polyesters and reactive inks are used on all cellulose based fabrics such as cotton, linen, and rayon.
The Europe digital textile printing market size was valued at $0.75 billion in 2020, and expected to reach $2.95 billion by 2030, at a CAGR of 14.8% from 2021 to 2030.

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The digital textile printing has many advantages compared to conventional printing method such as this technology has no limitation on the usage of color or repeat size. Multiple color shades can be printed on fabric at a time. In addition, digital textile printing systems can produce nearly 16 million colors and shades. Digital textile printing process is time saving and cost-effective as compared to conventional printing method. The above-mentioned factors and applications are expected to drive the growth of the Europe digital textile printing market.

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The increasing innovations in DTP technologies such as thermal inkjet, piezoelectric inkjet, continuous inkjet, thermal transfer, electrostatic and electrophotography, which have their unique properties, advantages and limitations, have proved to be advantageous for designers, textile companies and retailers. Digital printing has created a new trend for textile and clothing designers in the retail market. Digital printing technology not only replaces the existing printing methods but also offer new opportunities for the development of the market.

Key Market Players:
DOVER CORPORATION, KORNIT DIGITAL, EPSON, TEXINTEL LIMITED, KONICA MINOLTA, MEHLER TEXNOLOGIES GmbH, ATEXCO, HOLLANDERS PRINTING SYSTEMS B.V, ATPCOLOR, EFI REGGIANI

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COVID-19 analysis:
COVID-19 had a wide range of consequences and its effects felt all across the globe including several industries and business. Textile industry also faced serious consequences due to Covid-19 outbreak. Short and long-distance mobility restrictions worldwide had strong repercussions on this labor-intensive and highly globalized industry. At the start of 2020, the global health crisis and subsequent government measures caused, both a drop in production and considerable disruption in textile supply chains, creating spill-overs at the cross-regional level.

Also, China being prominent hub for textile manufacturing and critical global supplier of textile inputs, when disruptions started, the trade impacts on manufacturing consequently extended throughout the global market, including Europe. Due to drop in trade values, decrease of 38% in textile industry and 57% in clothing subsectors in Europe was observed till the end of April 2020. In response to this situation, a couple of big European brands made plans to redistribute production orders that were originally planned for China to countries like Turkey, Morocco, Portugal and Spain. Italy is one of the biggest players for industrial printing in Europe, and corona impacted the Italian economy on a massive scale. Italy announced a lock down as well, followed by Spain, due to which a large part of the textile printing industry in Europe faced financial crisis.

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