M-Commerce Market Soars as Mobile Shopping Gains Momentum

The advancement in mobile technology and increased smartphone penetration have led to significant growth in the global mobile commerce market. Further, with the increase in disposable income, growth in internet penetration, and affordable smartphones, especially in the emerging economies, the consumer base of M-Commerce has widened to a great extent. Purchase and/or sale of goods and services via mobile platforms has increased the businesses globally, creating technologies and applications for mobile users to increase productivity and profitability. The buying behavior of consumers has changed as they resort to impulse purchase through mobile and online platforms. Global businesses try to leverage this as an opportunity to expand their customer base through brand loyalty by increasing the awareness of M-Commerce through cashback/discount offers on mobile wallets and credit/debit cards. High competition is witnessed in this market due to the presence of established global players through heavy investments and intensive promotional activities. The M-Commerce market is expected to grow at a significant rate and is expected to continue to evolve in the near future.

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Highlights of the report:

► Comprehensive assessment of all opportunities and risks in the global market.

► M-Commerce Market recent innovations and major events.

► Detailed study of business strategies for growth of the M-Commerce Market -leading players.

► Conclusive study about the growth plot of M-Commerce Market for forthcoming years.

► In-depth understanding of M-Commerce Market -particular drivers, constraints, and major micro markets.

► Favourable impression inside vital technological and market latest trends striking the M-Commerce Market.

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The M-Commerce market is segmented in this report based on transaction, payment mode, type of user, and region. Based on transaction, it is bifurcated into M-Retailing, M-Ticketing, M-Billing, and others (M-Booking, M-Wallet, and others). Based on payment mode, it is classified as near field communication (NFC), premium SMS, wireless application and protocol (WAP) and direct carrier billing. Based on type of user, it is divided into smart device users and feature phone users.

The M-Commerce market is analysed across four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.

Corp., Visa Inc., Wal-Mart Stores Inc. and Zynga Inc.

Key Benefits

► The study provides an in-depth analysis of the global M-Commerce market with current and future trends to elucidate the imminent investment pockets, determine the overall attractiveness, and single out profitable trends to gain a stronger foothold in the market.

► The report provides information regarding key drivers, restrains, and opportunities with impact analysis.

► Quantitative analysis of the current market and estimations are provided to exhibit the financial caliber of the market.

► Porters Five Forces model of the industry illustrates the potency of the buyers & suppliers participating in the market.

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Key drivers that are propelling the growth of the market included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the manufacturers for future challenges in advance.

The report presents in-depth insights into each of the leadingM-Commerce Market end user verticals along with annual forecasts to 2032. The report provides revenue forecast with sales, and sales growth rate of the global Key drivers that are propelling the growth of the market included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the manufacturers for future challenges in advance.

Key Market Players:

► IBM Corporation

► Google Inc.

► Ericsson

► Amazon.com Inc.

► SAP SE

► Visa Inc.

► Apple Inc.

► Paypal Holding

► Gemalto

► Mastercard Inc.

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