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A2P Messaging Market will rise due to increasing adoption of smartphones | AT&T, Sinch, Infobip, China Mobile, Orange, Route Mobile
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A2P Messaging is a type of messaging that is typically used by businesses to communicate with their customers. A2P messaging can be used for a variety of purposes, including customer service, marketing, and notifications. A2P messaging is typically sent through an SMS gateway, which allows businesses to send messages to large groups of people at once. A2P messaging is often used by businesses that need to send high volumes of messages, or that need to send messages to people in different countries.
Key Trends
A2P Messaging technology is evolving rapidly, with new trends emerging all the time. Here are some of the key trends that are currently shaping the A2P Messaging landscape:
1. The rise of chatbots: Chatbots are becoming increasingly popular as a means of interacting with customers and providing support. A2P Messaging platforms are starting to integrate with chatbot platforms such as Facebook Messenger, WhatsApp, and WeChat.
2. The growth of SMS marketing: SMS marketing is growing in popularity as a way to reach customers with targeted messages. A2P Messaging platforms are starting to offer SMS marketing capabilities.
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Key Drivers
The key drivers of the A2P Messaging market are the increasing adoption of smartphones and the rising popularity of Over-The-Top (OTT) messaging applications.
With the increasing adoption of smartphones, there is a growing demand for A2P messaging services as people are increasingly using their phones for communication. A2P messaging services allow businesses to communicate with their customers via SMS or MMS.
The rising popularity of OTT messaging applications is also driving the growth of the A2P messaging market. OTT messaging apps, such as WhatsApp, Facebook Messenger, and WeChat, have become increasingly popular in recent years.
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Market Segments
The A2P messaging market is segmented by component, application, end-user, and region. By component, the market is segmented by platform, and A2P service. Based on the application, it is bifurcated into authentication services, promotional services, pushed content services, and others. On the basis of end-user, it is divided into BFSI, retail, hyperlocal businesses, healthcare, travel & hospitality, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
Key Players
The global A2P messaging market includes players such as AT&T, Sinch, Infobip, China Mobile, Orange, Route Mobile, Comviva, Twilio, BICS, Monty Mobile, and others.
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