openPR Logo
Press release

US Location Analysis Market expected to reach $7 bn till 2027: Ken Research

08-25-2023 01:34 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research Pvt .Ltd

US Location Analysis Market expected to reach $7 bn till 2027: Ken

United States is one of the largest markets of location analysis across the world which uses it across various domains like healthcare, marketing, security, urban planning etc. to provide the best services to their consumers.

Location analysis is an essential part of business decision making & providing innovative & value-based solutions have significant potential for success. The process of location analysis involves data collection, data processing & integration, spatial analysis & data visualization. Geographic Information System (GIS) plays a crucial role in enabling the storage, manipulation & analysis of spatial data for location analysis.

STORY OUTLINE

Street Light Data in San Francisco uses Internet of Technology (IoT) and location data from various other connected devices to analyse mobility behaviour & improve travel conditions in cities.

Esri technology empowers retailers to understand consumer behaviour & preferences in physical spaces. By analysing data from different markets, a retailer could identify areas with a high concentration of online consumers & use demographic data to develop an omnichannel strategy, leading to increased revenue & market potential.

Geospatial analysis in smart city projects like Geo hub in Los Angeles & Block faces in New York city, helps optimize urban infrastructure & resource allocation. Open data & location-based insights play a crucial role in identifying challenges & planning effective solutions for city needs.

According to Ken Research, the US Location analytics market is expected to reach $7billion till 2027, since various industries are utilizing the location analytics mechanisms in order to customize their services, as per the customer.

Click to Read Full Article: US Location Analytics Industry
https://www.kenresearch.com/industry-reports/usa-location-analytics-market

1. Leveraging Location Data & IoT for Mobility & Security Solutions in Leading Cities

Many cities & leading companies have been using connected devices, Internet of Things (IoT) has generated a massive amount of data with location information. A leading company, Street Light Data in San Francisco, analyses 'mobility behaviour' by using data provided by smartphones, GPS devices, connected cars & commercial trucks to name a few devices. All these create location records when they ping cell towers & satellites.

In California, Cisco uses location monitoring technology to let the user access the live feed of any security camera to assess security conditions. They can also collect the data to predict the patterns of crime & even social media was monitored for potential threats.

An IoT device is useful towards collecting data, with the help of GPS sensor as it passes down the information from MCU (Microcontroller) or Single Board Computer where data is processed & data can be transferred to a gateway or cloud through Wi-fi communication.

Click to read location analytics forecast
https://www.kenresearch.com/sample-report.php?Frmdetails=NTk2NjIx

2. Location Analytics Empowering Retailers for Omnichannel Success

Another major area of application for location analytics is, to understand consumer behaviour & preferences in physical spaces. Since online sales are strong in Austin, Texas, a retailer expressed their desire to open a retail store, to develop an omnichannel strategy using Esri technology, since data collected from other markets showed a 22% increase in revenue.

By ZIP code, the data showed where online customers are concentrated & where to find more like them, to provide an understanding about the market in general. Based on insights about the population, the retailer added the demographic data into the Business Intelligence platforms, providing easy access to enriched data for market potential.

On the basis of the metrics discussed above, the Austin retailer-built sales model based on the size of market & growth based on population projections for the region.

According to Ken Research, the US location analytics market is forecasted to reach 7 billion dollars till 2027, since many businesses are realizing the importance of utilizing location-based technology to understand their consumers in a better way.

3. Los Angeles & New York Lead in Data & Geospatial Analysis

Many US cities have been investing in various smart city projects, which involve the usage of data & technology to improve the urban infrastructure & services. The City of Los Angeles has been a long pioneer in open data.

One of their initial projects included launching a site dedicated to exploring, visualizing & downloading location-based open data via a Geo hub. Geospatial analysis plays a crucial role in identifying the challenges faced in the city.

In New York city, the government use Block faces, where they set parking meter rates across the boroughs to be reflective of individual parking rates condition such as land, use, density & parking demand. Individual parking rates across each meter is represented by block face segments. All in all, location analysis plays a role in optimizing city planning & resource allocation.

Location analytics helps in interpreting the information based on geographical context to gain insights, patterns & trends that may not be dependent without examining data from the spatial component.

Click to read location analytics forecast
https://www.kenresearch.com/sample-report.php?Frmdetails=NTk2NjIx

4. Unleashing Health Insights: CARTO's Location Analysis for Better Care

Location analytics is increasingly being employed in the public health sector to map disease outbreaks, identify high risk areas & optimize healthcare resource distribution.

CARTO, a cloud native location intelligence & geographical information software (GIS) in New York, provides spatial analysis which identifies which location factors may be the root cause for certain health problems which can easily improve outreach, services & interventions while providing a detailed picture of healthcare access. Their services are applicable for hospitals, primary care, residential homes & dental clinics.

Conclusion

Location data & IOT technology have transformed mobility, security, retail, urban planning & healthcare services. Companies like Street Light Data, ESRI & COSCO have harnessed this data to optimize travel, enable omnichannel success & improve city planning & healthcare outcomes. The integration of geospatial analysis has empowered cities & businesses to make informed decisions based on actionable insights, making our world smarter & efficient.

India.

Ken Research is a Market Research and Consulting Firm Based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release US Location Analysis Market expected to reach $7 bn till 2027: Ken Research here

News-ID: 3181969 • Views:

More Releases from Ken Research Pvt .Ltd

Ken Research Stated UAE Lubricants Market to Reached USD 1 Billion
Ken Research Stated UAE Lubricants Market to Reached USD 1 Billion
Comprehensive market analysis maps demand pockets, re-export corridors, and strategic imperatives across automotive, industrial, and marine end-use in the UAE's lubricant ecosystem. Delhi, India - October 6, 2025 - Ken Research released its strategic market analysis titled "UAE Lubricants Market Outlook to 2030," revealing that the current market size is valued at USD 1 billion, based on a five-year historical analysis. The comprehensive analysis details how the market is expected to
India Apparel Market Crosses USD 68 Billion Milestone - Latest Insights by Ken Research
India Apparel Market Crosses USD 68 Billion Milestone - Latest Insights by Ken R …
Comprehensive market analysis maps consumer evolution, retail transformation, and policy-led competitiveness shaping India's apparel ecosystem. Delhi, India - October 6, 2025 - Ken Research released its strategic market analysis titled "India Apparel Market Outlook to 2030," revealing that the current market size is valued at USD 68 billion, based on a five-year historical analysis. The detailed analysis outlines how the market is poised to expand, driven by rising disposable incomes, rapid
Philippines E-commerce Logistics Market - Ken Research Stated the Sector is Valued at USD 1700 million with Strong Growth Potential
Philippines E-commerce Logistics Market - Ken Research Stated the Sector is Valu …
Comprehensive market analysis maps exponential growth trajectory, investment opportunities, and strategic imperatives for industry leaders in the Philippines' rapidly evolving e-commerce logistics ecosystem. Delhi, India - October 6, 2025 - Ken Research released its strategic market analysis titled "Philippines E-commerce Logistics Market Outlook to 2028," revealing that the current market size is valued at over USD 1700 million, based on a five-year historical analysis. The comprehensive analysis details how the market
Budaun & Pilibhit Oncology Market - Ken Research Stated the Sector is Recorded at 8,870 Cases with Strong Growth Potential
Budaun & Pilibhit Oncology Market - Ken Research Stated the Sector is Recorded a …
Comprehensive analysis charts rising incidence, capacity build-out, and investment pathways across two high-potential Uttar Pradesh districts. Delhi, India - October 3, 2025 - Ken Research released its strategic market analysis titled "Budaun & Pilibhit Oncology Market Outlook to 2029," revealing that the current market size is recorded at 8,870 cases, based on a five-year historical analysis. The comprehensive analysis details how the market is expected to expand, driven by rising cancer

All 5 Releases


More Releases for Location

Evolving Market Trends In The Location Analytics Industry: Advancements In Locat …
The Location Analytics Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories]. What Is the Expected Location Analytics Market Size During the Forecast Period? The market size of location analytics has seen a swift expansion in the past few years. The market is predicted to surge from
Micro-Location Technology Market Trends How Businesses Are Leveraging Precision …
latest recently released a research report titled global Micro-Location Technology Market insight, forecast to 2024 -2030, which assesses various factors influencing its trajectory. The report presents a high-quality, accurate, and comprehensive research study to provide players with valuable insights for making strategic business decisions. The research analysts have conducted an in-depth segmental analysis of the global Micro-Location Technology market based on type, application, and geography. The vendor landscape is also
TunesKit Officially Releases Location Changer to Change GPS Location on Mobile
Hong Kong, Sep 27, 2024 - The leading software provider TunesKit Studio proudly announces the launch of TunesKit Location Changer. It is an intuitive and powerful tool designed to help users modify their device's GPS location. This revolutionary software opens new possibilities for enhancing privacy, accessing geo-restricted content, and creating an improved experience for gaming and social media enthusiasts. Learn more details about TunesKit Location Changer: https://www.tuneskit.com/location-changer/ TunesKit Location Changer allows users
Find Pincode of My Location or Any Location
Simply type in the name of your area in the Pin Code Finder to get its pin code, or if you know the pin code, find out exactly where it is. Additionally, you can search for the nearest post office to you by just mentioning your location name. If you need to know the pin code of the current location, use GPS to pinpoint your exact address or search for
Location-based Services and Real-Time Location Systems Market by Component, Loca …
Global Location-based Services and Real-Time Location Systems Market report from Global Insight Services is the single authoritative source of intelligence on Location-based Services and Real-Time Location Systems Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. To Remain 'Ahead' Of Your Competitors, Request for A Sample -https://www.globalinsightservices.com/request-sample/GIS20034 Report provides qualitative analysis of the market using various frameworks
Global Location intelligence and location analytics Market 2022: Business Develo …
“Location intelligence and location analytics Forecast 2015-2020 Market Research Report” Purchase This Report by calling ResearchnReports.com at +1-888-631-6977. The Global Location intelligence and location analytics Market from the perspective of all its current trends that are influencing it is important to understand in order to obtain the most rounded solution for business strategies in it. These trends are geographical, socioeconomic, economic, consumer, political, cultural, and their overall effect on client or