Press release
The Future Fit Organisation: Groundbreaking Book Reveals Secrets for Businesses to Successfully Transform in an Age of Constant Disruption
Australian Top 50 Change Management Global Thought Leader Friska Wirya Releases Game-Changing Guide for Organisations to Buck the 70% Change Failure RateAcclaimed change management thought leader Friska Wirya announces the upcoming release of her highly anticipated book, "The Future Fit Organisation - A Leader's Guide to Transformation." This groundbreaking publication offers an insightful and actionable roadmap for forward-thinking leaders to thrive amid the ever-evolving business landscape.
In this era of unparalleled disruption, where established business models are being upended and new technologies emerge at lightning speed, Top 50 Global Change Management Thought Leader and TEDx speaker Friska Wirya presents a timely and indispensable guide to help leaders change better and faster - enabling their organisations to bring their longer-term vision into reality. Backed by her extensive expertise and proven track record, the author reveals strategies, insights, and real-world examples that empower leaders to catalyse change, drive innovation, and build future-ready organisations.
Unlike other books on the topic, "The Future Fit Organisation" fuses Friska's deep international experience as a sought-after change management consultant with thought-provoking analysis, contemporary research and real-world examples. The result is a compelling blend of strategic thinking, practical advice, and visionary foresight that equips readers with the tools needed to navigate the challenges and opportunities of the digital age.
Featuring captivating case studies and actionable insights, "The Future Fit Organisation" offers a fresh perspective on organisational transformation, articulating what separates the 'future fit' from the future flops. From change leadership, fostering a culture of innovation, to leveraging emerging technologies and harnessing the power of human emotion, the book covers a range of topics crucial for sustained success.
Journalists covering the realms of business, leadership, and technology will find numerous angles for thought-provoking stories within the pages of "The Future Fit Organisation." Whether exploring the impacts of digital disruption, the hidden costs of change failure, or the critical role of visionary change leadership, the book provides a wealth of material to engage and captivate readers.
Friska is a 2023 Australian Small Business Champion, 2023 Australian Women's Small Business Champion, a 2023 Asia Pacific Top 50 Business Influencers to Watch.
"The Future Fit Organisation - A Leader's Guide to Transformation" will be available in online retailers and select bookstores from 12 September. For more information on the author, visit http://www.freshbyfriska.com or follow her on http://www.linkedin.com/in/friska and http://www.instagram.com/freshbyfriska
205 Collins Street
Melbourne VIC 3000
Contact: Stu Spiteri
stu@zomatimi.com
Friska Wirya is the powerhouse behind Fresh By Friska - a change management consulting, coaching, facilitation and training service for executives, teams and businesses.
Friska is most known for her work with large corporates - a US$170m cost saving for the biggest gold miner in the Southern hemisphere, executing the digital response to COVID for Australia's number 1 university, and partnering with the largest engineering company on earth to win the race to net zero are a few examples.
Friska's differentiation is symbolised in its name - it's about a fresh take. This means doing away with the old ways that aren't getting traction, and being open to exploring and experimenting with the new and foreign - whether it be culture, technology, structure or strategy. Friska helps achieve that elusive behaviour change. Changes that stick.
Friska has industry experience with the battle scars to prove it. She has the innate ability to coach and impart her decade-long wisdom of driving change in 6 of the seven continents to audiences from Salesforce, Culture Amp, Ferrari, KBR, SMEC and Google.
On a side note, Friska is creating a game for change management, partnering with a renowned digital corporate games developer to make change capability a strength for more people, in more organisations, in more countries. She has also been selected by Meta as part of the Top 100 Consultants and Thought Leaders of the world, to provide her offerings in the metaverse - watch this space for the 4D avatar of Friska!
Many call Friska a social media star. She has spoken at Women Leaders Institute Summits in Melbourne, Sydney and Singapore, Female Influencers in Tech, Wonder Women Tech, Women in Construction, Women in Engineering, Women in Mining, Women in Tech, Women in Leadership, Emergence and Digital Transformation Live.
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