Enterprise Application Market | Competitive Landscape and Impact of Major Risks on Global Business 2021-2030

As per the report, the global enterprise application industry was accounted for $238.36 billion in 2020, and is expected to reach $527.40 billion by 2030, growing at a CAGR of 8.2% from 2021 to 2030.

Rise in adoption of a customer-centric approach by companies, competitive advantages over other software, and adoption of cloud and mobile applications have boosted the growth of the global enterprise application market. However, high cost associated with implementation and maintenance of enterprise application solutions, use of the open-source application in small and medium businesses.

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Surge in security & privacy concerns among open source applications enterprises hinder the market growth. On the contrary, rapid changes in business model software and trends of cloud technology in enterprise application software are expected to open new opportunities in the future.

Covid-19 scenario:

• Due to the Covid-19 pandemic, online banking services witnessed the growth. This resulted in rise in adoption of enterprise application software for different applications such as customer retention and customer requirement optimization.

• The pandemic increased use of the web-based platform to perform various tasks including online banking and online shopping. This increased number of online customers made it difficult to manage enterprise data effectively. This led to adoption of enterprise application solutions and services.

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By region, the global enterprise application industry across North America dominated in 2020, accounting for more than two-fifths of the market, due to rise in investment in emerging technologies to implement streamlined work process and surge in adoption of enterprise applications to improve corporate performance. However, the market across Asia-Pacific is anticipated to showcase the highest CAGR of 10.9% during the forecast period, owing to strong economic growth and ongoing development in field service and inventory management.

By component, the solution segment held the largest share in 2020, accounting for more than two-thirds of the global enterprise application market, due to rise in the adoption of enterprise solutions such as SCM software, ERP, BI, and CRM and other technologies such as machine learning and internet of things. However, the services segment is estimated to register the highest CAGR of 9.2% during the forecast period, owing to rise in the adoption of consulting services among organizations to create and high-performing and resilient enterprise applications according to their specific requirements.

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By industry vertical, the retail and e-commerce segment is projected to manifest the highest CAGR of 12.2% from 2021 to 2030, owing to rise of smartphone and tablets usage and increase in digital platforms. However, the IT and telecommunication segment held the largest share in 2020, contributing to nearly one-fifth of the global enterprise application market, due to rise in use of mobile devices among individuals.

The report focuses on the growth prospects, restraints, and enterprise application market analysis. The study uses Porter's five forces analysis of the enterprise application industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, the threat of new entrants, the threat of substitutes, and bargaining power of buyers on the enterprise application market trends.

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Major market players:

• IBM Corporation
• SAP SE
• Hewlett Packard Enterprise (HPE)
• QAD Inc.
• IFS AB
• Epicor software Corp.
• Infor
• Salesforce Inc.
• Microsoft Corporation
• Oracle Corporation

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