Cloud TV Market Revolutionizes the Entertainment Industry with Streaming Innovation

Growth in adoption of smart devices such as smart TV, smart phones, and tablets drives growth of cloud TV across the globe. Television manufacturing firms such as Toshiba Corporation and Koninklijke Philips N.V. have started offering cloud TV applications and solutions pre-installed in their smart television sets. In addition, expansion of 3D content in television broadcasting is increasing growth of the cloud TV market. However, lack of quality of video content to be delivered on cloud TV hampers growth of the market. Contrarily, demand for value addition in television sets is expected in the coming years as several television manufacturers would install cloud TV services in their smart television sets.

Cloud TV is a software platform that can be installed on smart devices such as tablets, television sets, media boxes, and cell phones. These software platforms eliminate the role of video service suppliers such as cable operators. This platform dynamically converts videos, graphics, and interactive feeds into a single HTML or MPEG feed that is delivered to set-top boxes on a unicast bandwidth. It is basically a merger of web content and TV into a single stream and is played via set-top boxes using IP connectivity. Cloud TV platform is designed from a remote server or a specific distribution center. Through the cloud TV software, a customer can view multiple channels with high-definition picture quality. Additional features of a cloud TV include streaming high definition resolution videos on the internet, emailing, online gaming, full function browsing on internet, and support for social networking sites such as Facebook, MSN, Skype, and Twitter.

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COVID-19 Scenario Analysis:

► Organizations are encouraged to sensitize their employees around information security outside office space. Working from public spaces should be restricted and organization must utilize technologies that ensure confidential information remains secure on these devices in case of theft or damage.

► Organizations should take proactive steps by advising their staff and customers to be more vigilant and cautious especially while opening links, emails, or documents related to the subject COVID-19. Organizations should ensure their detection and alerting capabilities are functional while keeping an eye on impact of having many remote workers.

As the worldwide demand for online video continues to explode, businesses need to find new media streaming solutions to deliver video streaming services that rising online audience demands. Despite massive advancements in streaming technology over past two decades, there are specific hurdles that the industry continues to face. In particular, bandwidth limitations, latency concerns, and device compatibility tasks avoid viewers from experiencing unified video streaming. Broadband speeds have increased significantly in last few years and new streaming technology (Adaptive Bit Rate streaming) hold lot of promises, however, there are still concerns to ensure consistent quality of services (QoS) from unreliable network environments and over long distances for majority of consumers.

In addition to increasing selection of services, convergence includes advances in streaming video TVs and devices, fast and reliable internet connections, popularity of watching TV on smartphones and tablets, and growth in supply of high-quality movies and series for every imaginable viewing preference. User expectations are growing daily such as audiences want to be able to access highest quality video on any device, in any location without waiting. Thus, the cloud TV market is expected to grow at a good pace during the forecast period.

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Key benefits of the report:

► This study presents the analytical depiction of the global cloud TV industry along with the current trends and future estimations to determine the imminent investment pockets.

► The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the cloud TV market share.

► The current market is quantitatively analyzed to highlight the global cloud TV cloud TV market growth scenario.

► Porter's five forces analysis illustrates the potency of buyers & suppliers in the cloud TV market.

► The report provides a detailed cloud TV market analysis based on competitive intensity and how the competition will take shape in coming years.

One of the biggest advantages of cloud TV streaming is how it is responsive to changes in cloud TV market demands. As most cloud platform has been virtualized, adding new features is possible at a much faster rate than with legacy technologies. Cloud platforms, especially cloud native platforms are often designed and created with a modular approach. One approach uses microservices architecture and builds the platform in smaller standalone services. Each new service or feature can then be released independently, instead of waiting for a full release of all new services at once.

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Another enabler of ongoing delivery is the DevOps methodology in which developers and operational teams are merged into a single team across an entire application lifecycle from development and test to deployment to operations. By decreasing design-develop-test-release cycle into one of continuous releases, DevOps allows ongoing delivery. Since these service providers no longer have to wait for the next big release and can integrate several elements into their TV platform an ongoing basis, they can meet cloud TV market demands earlier and at times get a step ahead of their competitors, who are tied to older technology and processes.

Key Market Players:

► Charter Communications

► Ooyala Inc.

► TalkTalk TV Entertainment Limited

► Liberty Global plc

► PCCW Limited

► xfinity

► Ziggo B.V.

► Altice USA

► Phonix Satellite Television Holdings Ltd

► Brightcove Inc.

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