Forbes Riley Wins Major TV Award

Infectious Personality and Proven Marketing Acumen
Produces Over $1 Billion Dollars in Sales

Los Angeles, Calif., October 29, 2007 – Forbes Riley, who has generated over $1 Billion dollars in product sales during her career, has won the coveted Female Presenter of the Year award by the Electronic Retailing Association (ERA). The award was given to Forbes based on her work as the product spokesperson for the international hit infomercial Barefoot Science that she co-hosts with Joe Theisman on HSN (The Home Shopping Network). Barefoot Science, an alternative to expensive orthodics, strengthens the users arch and foot muscles and virtually eliminates foot pain.

“This award is equivalent to the Academy Awards in this industry,” states David R. Ballif, CEO of Mindpix, Inc. “With her vivacious energy and passion for not only products but the consumers, Forbes is clearly at the top of her game.”

As a celebrity spokesperson, Forbes has appeared in some of the biggest brand name infomercials ever produced, generating hundreds of millions of dollars per campaign for such products as the Jack LaLanne Juicer, one of the longest running infomercials in history. Having appeared in more than 75 infomercials, Forbes has become a regular presence on television not only as a product spokesperson but as a successful television actress and host appearing on such networks as ESPN, TLC, FOX, Fit-TV, Animal Planet and ABC Family. For the past 17 years she has also been one of the top selling regular guests on QVC and HSN.

With her vast experience and proven track record of success in sales and marketing as well as new product development, Forbes is also the founder and CEO of Midvale Direct, LLC which offers high level consultation to celebrities, executives and inventors. As an industry expert, Forbes is sought after domestically and internationally by inventors looking to develop their products and bring them to market by focusing on television advertising campaigns.

About Forbes Riley
Growing up the daughter of an inventor, Forbes seems destined to help bring products to market but she began her professional career after college as an actress. First appearing on Broadway starring opposite Christopher Reeve in the play version of The Marriage of Figaro. She then danced opposite the legendary Bob Fosse in the American Dance Machine after which she spent two years on the soap opera As the World Turns. She has appeared in numerous television shows including Picket Fences, The Practice and 24. Over the last 15 years she has appeared in more than 75 infomercials and has spent the last 17 years selling a variety of products on the live home shopping networks QVC and HSN. She is the founder and CEO of Midvale Direct, LLC, which offers high level consultation to celebrities, CEO’s and inventors. Forbes, along with her husband Tom and their 5 year old twins, divide time between Los Angeles and St. Petersburg, Florida. For info, contact: Dirk Foster

Dirk Foster
SparksFly Public Relations
615 S Cloverdale Av
Los Angeles CA 90036

SparksFly PR is a full service public relations company located in Los Angeles

This release was published on openPR.