Press release
Free-to-air (FTA) Service Market Capitalizes on Cord-Cutting Trend, Offering Budget-Friendly Viewing Alternatives
Free-to-air services are basically radio and television programs that are broadcasted free of cost. Anyone can avail these services and watch the content with appropriate receiving equipment for receiving signals. There is no requirement to pay any subscription fees or ongoing cost to view or listen to the content. Free-to-air (FTA) services are carried on terrestrial radio signals and are received with antenna. FTA retailers provide channel lists and contents that are available for free to use to public.
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COVID-19 Scenario Analysis:
► Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost all countries around the globe, with the WHO declaring it a public health emergency. The global impacts of the disease are already starting to be felt, and expected to significantly affect the global free-to-air (FTA) service market in 2020.
► Though governments have imposed lockdowns to contain spread of the virus, people are bound to stay at home. During the lockdown, TV consumption have witnessed a boost as it is a good source of entertainment.
► Mostly free-to-air service consist news channels and people in the time of pandemic want to stay updated so they switch to such channels, which helps propel the market growth during the pandemic.
► Overall, Corona virus pandemic will have a positive impact on the global free-to-air (FTA) service market.
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Rise in digitization of broadcasting signals and increase in establishment of new channels are the major factors that drive growth of the market. In addition, surge in demand for adoption of internet protocol television (IPTV) fuels the market growth. However, geographical restrictions and government regulations hamper growth of the market. Furthermore, increase in internet usage and rise in mobile phone penetration are expected to provide lucrative opportunities for the global free-to-air (FTA) service market.
Key benefits of the report:
► This study presents analytical depiction of the global free-to-air (FTA) service market along with the current trends and future estimations to determine the imminent investment pockets.
► The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
► The current market is quantitatively analyzed to highlight the global free-to-air (FTA) service market growth scenario.
► Porter's five forces analysis illustrates the potency of buyers & suppliers in the free-to-air (FTA) service market.
► The report provides a detailed free-to-air (FTA) service market analysis based on competitive intensity and how the competition will take shape in coming years.
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North America is expected to have the largest free-to-air (FTA) service market share during the forecast period, owing to growing adoption of free-to-air (FTA) services among developed economies such as the U.S. and Canada. Large number of free-to-air service providers are present in the region which are contributing in the market growth. In addition, Asia-Pacific is also expected to witness a significant growth during the forecast period, owing to high TV consumption and large proportion of people that listens to radio in countries such as India, China, and Singapore.
Key Market Players:
► Rai Pubblicit
► ITV PLC
► Deutsche Telekom AG
► Mediaset S.p.A.
► ProSiebenSat
► British Broadcasting Corporation
► BT Group PLC
► Sky PLC.
► Eutelsat
► RTL Group
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