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ISM at the A+A 2015 – The most safe of encounters

01-28-2016 09:13 AM CET | Industry, Real Estate & Construction

Press release from: ISM Heinrich Krämer GmbH und Co KG

One of the highlights at ISM at A+A: PUMA SAFETY with PRO KNIT technology

One of the highlights at ISM at A+A: PUMA SAFETY with PRO KNIT technology

The trade fair appearance of ISM 2015 at the A+A with its two PPE-brands ALBATROS and PU-MA SAFETY is dedicated to new concepts, strong design and innovative products. Based on reliability and quality, ISM would like to expand its market leadership in safety- and work shoes with ALBATROS and PUMA SAFETY.
ALBATROS as well as PUMA SAFETY will present a broad product range at the A+A. There are hardly any sectors requiring safety shoes as equipment for their employees and not covered by the two brands.
General trends are the use of newly developed, lighter materials for sole and shaft. These give the wearer more freedom of movement and a plus in wear comfort. At the same time the resistance and lifespan of the shoe increase. Furthermore, more than ever before, customers demand the possibility of high design flexibility away from the uniformity of traditional safety shoes. “More individuality with optimal protection” can briefly be summarized the guideline for the successful marketing of safety shoes.
This development can fully be found at the A+A on the 300 square meters exhibition space from ISM and its brands ALBATROS and PUMA SAFETY.
At the center of ALBATROS is amongst others the new PROFI LINE Blue Tech . The PROFILINE models are distinguished by their linear and highly functional design. Light at the foot equipped with large re-sistance and the striking blue colour of the double PU-sole, these shoes in safety classes S1P and S3 are ideal for the equipment to the industry.
Another highlight is the new WORK & HIKE trekking shoes. This extremely high quality hiking shoe corresponds to the norm ENISO 20347:2012 and is therefore certified as work shoe. Furthermore ALBA-TROS will introduce the new X-TREME 4D, a safety all-rounder which guarantees its wearer optimal foot protection, particularly for highly demanding applications in the building industry.
Work and safety wear will be another exhibition focus of ALBATROS. Numerous combinations of work jackets and trousers, shirts and accessories meet the individual taste of their demanding wearers who particularly require one thing: Reliability and optimal balance of appearance and function.
Athletic dynamic with a distinctive visual inspiration from the example set by the athletes define the unmistakable design of the safety shoe lines of PUMA SAFETY – also at the A+A 2015.
The current TECHNICS LINE of PUMA SAFETY having as central feature a highly flexible midsole and running sole is at the moment one of the most flexible safety shoe lines for the human foot which is available on the market. All safety classes from S1P, S2 and S3 are covered.
Regarding weight reduction, the new PUMA SAFETY models with PRO KNIT technology are hard to beat. The shaft consists of an architecture based on high-quality textile fibers. This new upper structure made of extremely resistant yarn known by the experts as “knitted technology”, minimizes the shoe weight and also guarantees a pleasant wearing comfort, just like wearing socks without neglecting the safety aspects of the shoe in any way.
Furthermore women’s models - for many other producers still a by-product – will be stronger focused as independent development. Especially women in the world of work don’t just only want a shoe with safety protection, but would like to have a fashionable safety shoe corresponding to the modern taste and style of the wearer.
The interested trade visitor will additionally see on the ISM stand prototypes of shoe models that leave a visible impression of what will come next in from the ISM development center. 2016 will be used as a model offensive for ALBATROS as well as for PUMA Safety to meet the requirements of further target groups and sectors even more effectively.
Visit ALBATROS and PUMA SAFETY at the A+A 2015, the world’s largest trade fair for the PPE-sector from 27 to 30 October in hall 3 on stand D82.

About: ISM Heinrich Krämer GmbH & Co. KG.
As a family-run business for more than 80 years ISM Heinrich Krämer GmbH & Co. KG. is now one of the leading international producers of safety footwear, workwear and outdoor-fashion. Today ISM offers a complete range of work- and leisure wear, a perfectly harmonized supply chain all over the world and a customer oriented service: From the Westphalian town of Lippstadt the brands ALBATROS®; FOOTGUARD® and PUMA SAFETY ® are delivered worldwide. In order to ensure a smooth operation a team of 75 employees is working together hand in hand. Already in the third generation and with proven market- and brand expertise, now ISM is generating further growth for the future.

www.ism-europa.de
Contact for press:
Bernd-Hendrik Nissing
b.nissing@ism-europa.de
Fon: +49 (0)29 41 / 76 06 31

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