Press release
Online Advertising Market to reach USD 1324.59 Bn by 2029, emerging at a CAGR of 5 percent and forecast (2023-2029)
This comprehensive report provides a detailed analysis of the global online advertising market across various dimensions. The research methodology involves a robust approach, ensuring accuracy and reliability. It encompasses an evaluation of market dynamics, trends, challenges, and opportunities. Through a combination of primary and secondary research, the report delivers actionable insights that aid stakeholders in making informed decisions.
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What are Online Advertising Market Dynamics
The report highlights that online advertising stands as a powerful tool to reach target audiences, synergizing with other marketing platforms like social media, paid search, and SEO. The surge in internet users worldwide, coupled with the proliferation of broadband services and smartphone adoption, has fuelled the demand for online advertising solutions.
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Online Advertising Market Regional Insight
Asia Pacific: Leading the online advertising market, the Asia Pacific region accounted for 34% of the global market share in 2022. The growth is primarily attributed to technology adoption, urbanization, and industrialization in markets like India and China.
North America: Anticipated to witness a notable CAGR of 14.2% during the forecast period, North America is experiencing heightened advertiser spending on digital advertising, contributing to the market's expansion.
United Kingdom: The UK's online advertising sector, valued at US$ 18.4 billion in 2022, is set to grow at a CAGR of 15.9% to reach US$ 51.69 billion by the end of the forecast period.
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Online Advertising Market Segmentation
by Format
Social Media
Search Engine
Video
Others
by End-User
BFSI
Automotive
Telecom
Healthcare
Retail
Others
by Platform
Mobile
Desktop and Laptop
Other Platforms
by Enterprise Size
Large Enterprises
Small & Medium-Sized Enterprises
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Online Advertising Market Key Players
1. Amazon
2. AOL Inc.
3. Baidu
4. Facebook
5. Google
6. IAC
7. LinkedIn
8. Microsoft
9. Twitter
10. Yahoo
11. Microsoft Corporation
12. eBay
13. MobGen B.V
14. LongJump CRM
15. Apple Inc.
16. IBM Corp.
17. SAP AG
18. Oracle Corp.
19. Salesforce.com Inc.
20. Aplicor LLC
21. Adobe Systems Inc.
22. ComScore Networks Inc.,
23. Ebay GSI Commerce
24. Lithium Technologies Inc.
25. Demandware Inc.
Table of content for the Online Advertising Market includes:
Global Online Advertising Market : Research Methodology
Global Online Advertising Market : Executive Summary
Market Overview and Definitions
Introduction to the Global Market
Summary
Key Findings
Recommendations for Investors
Recommendations for Market Leaders
Recommendations for New Market Entry
Global Online Advertising Market : Competitive Analysis
MMR Competition Matrix
Market Structure by region
Competitive Benchmarking of Key Players
Consolidation in the Market
M&A by region
Key Developments by Companies
Market Drivers
Market Restraints
Market Opportunities
Market Challenges
Market Dynamics
PORTERS Five Forces Analysis
PESTLE
Regulatory Landscape by region
North America
Europe
Asia Pacific
Middle East and Africa
South America
COVID-19 Impact
4 . Company Profile: Key players
Company Overview
Financial Overview
Global Presence
Capacity Portfolio
Business Strategy
Recent Developments
Key Offerings:
Past Market Size and Competitive Landscape (2018 to 2021)
Past Pricing and price curve by region (2018 to 2021)
Market Size, Share, Size & Forecast by different segment | 2022-2029
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation - A detailed analysis by Product
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations
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