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Roq.ad and Webtrekk join forces

01-28-2016 09:04 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Roq.ad GmbH

Berlin, 7 September 2015 – Roq.ad, Europe’s leading cross-device technology provider, has entered into a strategic partnership with Webtrekk, a provider of digital intelligence solutions, headquartered in Berlin with offices in China, Italy, Spain, the Netherlands and the USA.

The collaboration leverages Roq.ad probabilistic matching capabilities to enrich the digital intelligence solutions from Webtrekk, including the Webtrekk Digital Intelligence Suite.

On a user basis, this allows improved cross-device attribution modelling and customer journey analyses, and will benefit clients of both Roq.ad and Webtrekk.

“This partnership is an important step for enabling advertisers and agencies to better understand the customer journey across all devices,” says Roq.ad co-founder Richy Ugwu. “Combining our cross-device capabilities with the market leader in digital intelligence solutions will generate real, measurable added value for our clients.”

This partnership highlights Webtrekk’s strong focus on setting benchmarks in the industry and providing cutting-edge digital intelligence solutions. The benefit for advertisers and agencies is to enrich Webtrekk’s user-centric profiles and conversion probability predictions by facilitating automate marketing to additional devices that have been identified by Roq.ad.

“Partnering with roq.ad further increases our edge in transforming traditional analytics into actionable, user-centric data,” says Webtrekk CTO Norman Wahnschaff. “Roq.ad’s probabilistic approach is definitely enhancing Webtrekk’s own cross-device user recognition.”

Roq.ad’s cross-device, user recognition technology combines deterministic and probabilistic approaches to create the Roq.ad Marketing Graph. Data protection-compliant identifiers are created to bridge the gap between different devices and communication channels. The Roq.ad technology analyses more than 500 data points per device to accurately determine which devices belong to a specific person or household.

Founded in 2014, Roq.ad is the leading cross-device technology provider in Europe. The company has 21 employees between two offices in Berlin and Poznan.

Roq.ad makes digital marketing more effective by leveraging the advertising power of all consumer devices – smartphones, tablets, laptops, IoT devices. Roq.ad's technology enables advertisers to tailor their communication by targeting users across all of their devices and adapting all advertising efforts to each user’s unique journey. Roq.ad was recently named one of the "Top 3 companies to watch in 2015" by Online Marketing Rockstars. Clients include brands such as Axel Springer, Condé Nast and ImmoScout24.

The company is currently rolling out its technology in the UK, France, the Nordics and Spain.

Roq.ad GmbH
Richy Ugwu, Co-Founder & Chief Commercial Officer
richy.ugwu@roq.ad
Tel.: +49 173 39 63 228
Mühlenstr. 78-80
10243 Berlin, Germany

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