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Future Outlook of Oman Mattress Market: Ken Research

08-08-2023 01:26 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research

What is the Size of Oman Mattress market?

Oman Mattress market is growing at a CAGR of % in 2017-2022 and is expected to reach USD Bn by 2027. The mattress market in Oman has been experiencing significant growth in recent years, reflecting a mature and competitive industry. With increasing population and urbanization, leading to a higher demand for residential and commercial spaces. As more individuals and businesses set up homes and establishments, there is a growing need for mattresses, boosting market demand.

Moreover, the increasing disposable income and improving standard of living in Oman have resulted in higher purchasing power among consumers.

As a result, there is a shift towards premium and more comfortable mattresses that offer better sleep experiences, including memory foam and orthopedic options. Additionally, advantage of the Oman Mattress market is the growing presence of international mattress brands and a diverse range of products available.

These brands offer innovative and technologically advanced mattresses, catering to the evolving preferences of consumers seeking better sleep solutions. Therefore, the Oman Mattress market is witnessing notable growth, fueled by factors like population expansion, increasing disposable income, and a greater emphasis on sleep health.

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Oman Mattress market by end user

The Oman Mattress market is segmented by Household, Healthcare, Hospitality. In the Oman Mattress market, most dominant segment in the market is the household segment in 2022, this is due to the higher population of residential consumers who require mattresses for personal use in their homes.

As the population grows and urbanization continues, the demand for mattresses in households increases, making it the largest segment in the market. Therefore, the dominance of each segment can vary over time based on economic conditions, changes in consumer preferences, and developments in the healthcare and tourism sectors.

Oman Mattress market by type of mattress
The Oman Mattress market is segmented by type of mattresses into Innerspring, Memory Foam and Latex. Among these, Memory Foam is dominant mattress in 2022. Due to several reasons, Memory foam mattresses have gained immense popularity among consumers in recent years due to their unique features and benefits.

Additionally, Memory Foam mattresses often come with advanced features, such as motion isolation and hypoallergenic properties, making them suitable for various sleeping preferences and needs These attributes cater to a broad spectrum of consumers, further contributing to the dominance of Memory Foam mattresses in the Oman market.

Oman Mattress market by Region

The Oman Mattress market is segmented by Region into North, South, East, West.

In 2022, the region of north in Oman is known to manufacture a significant portion of mattresses and emerged as the dominant player in the Oman Mattress market, As the population in the North region grows and more individuals set up households or commercial establishments, the need for mattresses increases, contributing to potential market dominance.

Additionally, the North region of Oman is also home to a significant number of hospitality establishments, including hotels and resorts, which require a substantial supply of mattresses for their guest rooms. This demand from the hospitality industry further contributes to the potential dominance of the mattress market in the North region.

Competition Scenario in Oman Mattress market

The competition in the Oman Mattress market is intense, with a mix of domestic and international players compete for market share. Additionally, E-commerce and online retail platforms have also emerged as significant players in the Oman Mattress market.

With the increasing popularity of online shopping, consumers in Oman have access to a wide range of mattress options from both local and international brands. Moreover, to stay competitive, mattress manufacturers and retailers in Oman focus on product differentiation, marketing promotions, and providing excellent customer service. Many companies also emphasize the use of eco-friendly materials and sustainability in their mattress offerings to appeal to environmentally conscious consumers.

The Oman Mattress market is driving innovation, quality improvements, and customer-centric strategies, benefiting consumers with a diverse selection of mattresses to choose from.

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What is the Expected Future Outlook for the Overall Oman Mattress market ?

The Oman Mattress market was valued at USD ~Million in 2022 and is anticipated to reach USD ~ Million by the end of 2027, witnessing a CAGR of ~% during the forecast period 2022-2027. Oman, mattress market is growing faster, driven by various factors and ongoing innovations, as the steady growth of the residential and commercial construction sectors in Oman, is expected attract more demand for mattresses.

Additionally, the expanding hospitality and tourism sectors in Oman are expected to grow demand for mattresses in the hotel industry. As Oman attracts more tourists and business travelers, hotels and accommodations will require a steady supply of comfortable and high-quality mattresses to ensure a pleasant guest experience. As more homes, hotels, and other accommodation facilities are built or renovated, the need for mattresses to furnish these spaces will increase.

Furthermore, the growing urbanization and rising disposable incomes in Oman are likely to boost consumer spending on household items, including mattresses. Urban centers are expected to witness higher demand for mattresses due to the concentration of population and economic activities.

The shift towards online shopping and the rise of e-commerce platforms in Oman are also expected to influence the mattress market. Consumers are increasingly embracing the convenience of online purchasing, allowing them to access a wide range of mattress options from various brands and compare prices easily.

However, the Oman Mattress market also faces some challenges. The competition from both local and international manufacturers and retailers may lead to price sensitivity among consumers, putting pressure on profit margins.

Moreover, the economic conditions in the region, as well as fluctuations in oil prices, can impact consumer spending and overall market growth. Companies in the mattress industry need to be adaptable to changing economic conditions and consumer preferences to remain successful.
Therefore, overall Oman Mattress market is positive, driven by factors such as increasing awareness of sleep health, growth in the construction sector, urbanization, and the rise of e-commerce. To thrive in the future, mattress manufacturers and retailers should focus on innovation, product differentiation, and providing excellent customer experiences to meet the evolving needs of consumers in Oman's dynamic market.

Market Taxomony
By Product Type
• Innerspring
• Memory Foam
• Latex
• Alternating Pressure
• Gel
• Hybrid
By Size
• Single
• Double
• Queen-size
• King-size
By End User
• Household
• Healthcare
• Hospitality
By Distribution Channel
• Specialty Stores
• Furniture Retailers
• Owned Franchise Stores
• Online
• Others

Major Players across the Oman Covered in the Report
• IKEA
• Sleep Ezze
• Raha
• Al Hosni Group International
• JLH Mattress
• Medical Mattress World
• Amazon

Time Period Captured
• Historical Period - 2017-2022
• Base Period - 2022
• Forecast Period - 2022 -2027

Key Factors Considered in the Report
• Oman Mattress market Overview
• Executive Summary
• Market size and Segmentation of the Oman
Mattress market, 2017-2022
• The government regulation and Growth driver
• SWOT Analysis
• Government Regulations/Initiatives for Market
• Growth Drivers of the Oman Mattress market
• Issues and Challenges of the Oman Mattress market
• COVID-19 Impact on the Overall Oman Mattress market
• Future Market Forecast for Oman Mattress market and by Segments, 2022-2027
• Company Profiles of Oman Mattress market Players
• Analyst Recommendations

For More Insights On Market Intelligence, Refer to the Link Below: -
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/oman-mattress-market-outlook-to-2027/596289-95.html

Related Reports by Ken Research: -
Germany Mattress Market Outlook to 2027F
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/germany-mattress-market-outlook-to-2027/596293-95.html

Nigeria Mattress Market Outlook to 2028F
https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/nigeria-mattress-market-outlook-to-2028/596274-95.html

India
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Market Research and Consulting Firm, based out of India, Indonesia and UAE. Since 2011, we have been assisting clients globally with our Syndicate and Bespoke Market Research and Advisory Services. Our Solutions are driven by qualitative and quantitative evaluation of markets across diverse Sectors and Geographies. We assist clients in their objectives related to market entry, product pricing, Product-fit evaluation, competition benchmarking, forecasting business planning and financial planning.

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