Anime Market 2023 Leading Competitors - Bones Inc., Kyoto Animation Co. Ltd., MADHOUSE Inc.

As per the report published by The Brainy Insights, the global anime market is expected to grow from USD 26.13 billion in 2022 to USD 50.22 billion by 2030, at a CAGR of 8.51% during the forecast period 2022-2030. The Asia Pacific region emerged as the largest market for the global anime market, with a 47.21% market revenue share in 2022. The dominance of Asia Pacific can be attributed to the vast anime market of Japan. The origin of anime is Japan. Anime in the Japanese market carries historical significance. Japan is the largest anime production base in the whole world. The dominance of Japan is the primary reason for the large market share of Asia Pacific in the global anime market. Japan has a well-established anime market with hundreds of animation studios. Japan is also home to several anime artists modernizing the art to expand the market beyond its shores. Japan is also the highest consumer market as the consumption of anime content is driven by the popularity of Japanese-origin comic books. The increasing consumption of anime in the Indian and Korean markets has encouraged young artists and studios to build their anime, propelling the market's future growth.

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Anime Market Size by Type (Television, Movie, Internet Distribution, Video, Merchandising, Music, Pachinko, Live Entertainment, and Others), Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030

Leading companies in the industry include Bones Inc., Kyoto Animation Co. Ltd., MADHOUSE Inc., Manglobe Inc., P.A. Works Inc., Pierrot Co. Ltd., Production I.G., Studio Ghibli Inc., Sunrise Inc., and TOEI Animation Co. Ltd., among others, are offering more significant opportunities and are continuously focused on new product developments and venture capital investments to obtain market share.

The type segment is divided into television, movie, internet distribution, video, merchandising, music, pachinko, live entertainment, and others. The merchandising segment dominated the market with a revenue share of around 28% in 2022. Merchandising includes the sales of anime-based clothing, accessories and other items in retail stores. The growing popularity of anime in the western world is translated to the increasing demand for anime merchandise fans like to collect as a hobby, passion, or dedication towards a show. Creative merchandise in the form of t-shirts, cups, key chains, small figurines or other regular items used by consumers has gained popularity in the global market. The battles in the anime movies and shows also lead to the formation of groups supporting each character and showing this support by buying and owning merchandise based on these characters. The growing presence of retail outlets selling anime merchandise is also aiding in the segment's growth.

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The changing entertainment landscape has witnessed an increasing demand for unique, unorthodox, original, newfound storylines and creative depictions. The surge in content consumption on OTT platforms demonstrated the changing demands of today's audience. The growing popularity of Korean dramas, independent movies and documentaries over mainstream entertainment content is a trend that emerged during the pandemic when theatres were closed. Similarly, the popularity of anime increased during the pandemic with its promotion through streaming platforms, social media and other digital media.

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