Brand Licensing Market 2023 Set for Explosive Growth by 2030 | The Walt Disney Company, Meredith Corporation, PVH Corp

Infinity Business Insights published a new research publication on Brand Licensing Market Insights, to 2030 with 113+ pages and enriched with self-described Tables and charts in respectable arrangement. The worldwide Brand Licensing market is projected to grow at a rising CAGR during 2023-2030. The Brand Licensing market research report focuses on prominent companies in the industry, analyzing both the Brand Licensing market and its segments' sizes. It mainly discourses market trends and growth predictions for the upcoming years. This report is valuable for studying industry trends and identifying opportunities, saving considerable time. Brand Licensing Market report is an extensive market research study that can significantly contribute to business growth in various aspects.

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 Major players in the market include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, Sanrio, Sequential Brands Group, Hasbro, General Motors, National Basketball Association, Electrolux, National Football League, WarnerMedia, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE

The global brand licensing market is projected to grow at a CAGR of 20.2% during the forecast period, 2023-2030. The market for brand licensing has experienced rapid expansion in recent years, driven by rising brand value awareness and businesses' need to widen their customer bases and diversify their revenue sources. By obtaining the right to use well-known brands on their goods and services, brand licensing enables businesses to capitalize on the equity and appeal of these brands. This strategic alliance between licensees and licensors has many advantages, including quicker market entry, greater consumer appeal, and less risk of new product launch. Brand licensing has become a potent marketing strategy as a result of the expansion of global consumerism and the proliferation of digital channels, allowing licensors to enter new markets and licensees to gain access to priceless intellectual properties.

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Global Brand Licensing Market: Segmental Analysis
The global Brand Licensing market has been segmented on the basis of type and application.
Brand Licensing Market by Type:
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others

Brand Licensing Market by Application:
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

Countries Covered:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)

Brand Licensing Market Challenges and Risks:
Brand Dilution: Licensing a brand to multiple partners can lead to overexposure and dilution of the brand's uniqueness and value. If the brand is associated with low-quality products or irrelevant categories, it can damage the brand's reputation and erode consumer trust.

Quality Control: Maintaining consistent quality across licensed products can be challenging. If licensees fail to meet quality standards, it can reflect poorly on the brand and negatively impact consumer perceptions.

Lack of Control: Once a brand is licensed, the licensor often has limited control over how the licensed products are developed, marketed, and sold. This lack of control can result in misalignment with the brand's image and values.

Competing Licensees: Licensing a brand to multiple partners within the same category can lead to competition among licensees, potentially resulting in price wars and reduced profitability for all parties involved.

Contractual Disputes: Licensing agreements can be complex and may involve disagreements over terms, royalties, exclusivity, and other contractual obligations. Such disputes can lead to legal action and damage relationships.

Key Questions Addressed:
Who are the major players in the market, and what are their Brand Licensing market shares and key developments?
What is the capability of the major players in terms of products offered, financials, and strategies?
Which products, companies, and trends are disrupting the Brand Licensing market?
What opportunities exist in the Brand Licensing market?
What are the key challenges faced in the Brand Licensing market?
How are players, products, and services penetrating different regions?
What recommendations can be made based on the analysis?

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Table of Content:
Introduction

1.1. Research Scope

1.2. Market Segmentation

1.3. Research Methodology

1.4. Definitions and Assumptions

Executive Summary
Market Dynamics

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

Key Insights

4.1 Global Statistics - Key Countries

4.2 New Product Launches

4.3 Pipeline Analysis

4.4 Regulatory Scenario - Key Countries

4.5 Recent Industry Developments - Partnerships, Mergers & Acquisitions

Global Brand Licensing Market Analysis, Insights and Forecast

5.1. Key Findings/ Summary

5.2. Market Analysis - By Product Type

5.3. Market Analysis - By Distribution Channel

5.4. Market Analysis - By Countries/Sub-regions

……………

Competitive Analysis

11.1. Key Industry Developments

11.2. Global Market Share Analysis

11.3. Competition Dashboard

11.4. Comparative Analysis - Major Players

Company Profiles

12.1 Overview

12.2 Products & Services

12.3 SWOT Analysis

12.4 Recent developments

12.5 Major Investments

12.6 Regional Market Size and Demand

Strategic Recommendations

TOC Continued……………….

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