Humectants Market Unexpected Growth Seen Worldwide Along with Top Key Players | Archer Daniel Midland Company, Barentz, Ashland Global Holdings Inc.

The report published by The Brainy Insights shows that the global humectants market is expected to grow from USD 25.2 billion in 2022 to USD 49.5 billion by 2032, at a CAGR of 7% during the forecast period 2023-2032. North America emerged as the most significant global humectants market, with a 48% market revenue share in 2022, because of increased disposable income and changing consumer lifestyles in the region. Furthermore, rising demand for humectants from the paint, coatings, and cosmetic industries is propelling the region's humectants market forward.

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Humectants Market Size By Type (Sugar Alcohol, Glycerol, Phosphate, Glycol, Lactate, and Others), By Application (Bakery & Confectionery, Beverages, Functional & Nutritional Foods, Ready-To-Eat Foods, Dairy Products, and Others), By Source (Natural and Synthetic), Regions, Global Industry Analysis, Share, Growth, and Trends. Forecast 2023 to 2032

Leading companies in the industry include Archer Daniel Midland Company, Barentz, Ashland Global Holdings Inc., BASF SE, Cargill Incorporated, Brenntag AG, Roquette Freres, E.I. Du Pont De Nemours and Company, Ingredion, and The DOW Chemical Company among others, offer more significant opportunities and continuously focus on new product developments and venture capital investments to obtain market share.

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The type segment is divided into sugar alcohol, glycerol, phosphate, glycol, lactate, and others. The sugar alcohol segment dominated the market, with a market share of around 40.2% in 2022, due to its usefulness in numerous end-use applications such as oral and personal care, food and drinks, and pharmaceuticals. The application segment is divided into bakery & confectionery, beverages, functional & nutritional foods, ready-to-eat food, dairy products, and others. The ready-to-eat food segment dominated the market, with a market share of around 38.9% in 2022. People desire long shelf-life items due to hectic schedules and changing consumer lifestyles. Ready-to-eat foods are pre-cooked, packaged, pre-cleaned, and ready for consumption without prior preparation or cooking; they are famous for convenience. The source segment is divided into natural and synthetic. The natural segment dominated the market, with a market share of around 61.0% in 2022. Natural humectants are common ingredients in skincare products like face masks, lotions, and creams because they help to maintain the skin's natural moisture levels.

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Humectants are popular moisturizing chemicals in shampoos, lotions, and other skincare products. They are employed due to their ability to retain moisture and all of the product's other features. They moisturize the skin by drawing water molecules to them like a magnet. Hygroscopic compounds establish hydrogen bonds with water molecules in chemical terminology. By extracting water molecules from the lower cell layers, this connection serves to keep the skin moisturized. Humectants can even take water vapour from the air to hydrate the skin if the environment is humid. Several cosmetics and skin and hair products contain humectants, such as hair conditioners, eye lotions, sun lotions, and body cleansers.

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