Event Management Software Market Trends, Growth, Share, Size, Opportunities Analysis

The global Event Management Software Market size to grow from USD 7.0 billion in 2021 to USD 14.1 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period.

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The Event Management Software Market is fuelled by the increase in demand to capture actionable business insights from events. With the growing competition in the global market, marketers are continually striving to harness data for actionable insights. The event management software enables marketers to leverage the benefits of real-time data for extracting actionable business insights from events required to drive organizational growth. It also helps organizations capture and analyzes attendees' behavior, which helps them make effective business decisions.

By Organization Size, Large Enterprises segment to hold the larger market size during the forecast period

Under Organization Size, the Large Enterprises segment is projected to hold the larger market size in 2021. it helps organizations capture and analyzes attendees' behavior, which helps them make effective business decisions. Large enterprises control complex systems and software. The events held by large enterprises are relatively larger and more frequent as compared to SMEs. Therefore, the adoption of event management software in large enterprises is higher as compared to SMEs.

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By End User, the Event Organizers and Planners segment to grow at the highest CAGR during the forecast period

Among the End Users, the Event Organizers and Planners segment is expected to grow at the highest CAGR during the forecast period. Event organizers and planners help organizers in the management of the complete event life cycle. It also manages the entire booking process, from inquiry to confirmation of booking and occasions, including ceremonies, weddings, concerts, and social functions. Clients want to focus on their core business while outsourcing the event management to event organizers and planners for managing events efficiently and successfully.

By region, North America to account for the largest market size during the forecast period

North America is one of the most technologically advanced regions in the world. The region has always been technologically ahead in terms of the adoption of advanced technologies due to high awareness among enterprises regarding the benefits and presence of expertise among the workforce to develop innovative solutions across all technology segments. The event management software market is another technological segment where enterprises in North America have stayed ahead in the curve to enhance sales and marketing strategies. This growth can be attributed to organizations' shift from on-premises to cloud-based solutions and services, along with the adoption of digital business strategies. North America has also witnessed the earliest adoption of cloud and mobile technologies, which has been a significant booster for adopting event management software solutions to improve end-to-end customer experience.

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Market Players

Major vendors in the Event Management Software Market include Cvent (US), Aventri (US), Eventbrite (US), Ungerboeck (US), Hopin (UK), XING Events (Germany), Bizzabo (US), Certain (US), RainFocus (US), and ACTIVE Network.

Factors are Expected to Drive Revenue Growth for Event Management Software Market

Since there were fewer physical gatherings due to the COVID-19 epidemic, virtual and hybrid events became more popular. The ability to hold and administer online conferences, webinars, and virtual events thanks to event management software is what stimulates demand for these products.

The global market for corporate events, such as conferences, trade fairs, and seminars, is expanding. In order to meet the needs of event organisers and spur market expansion, event management software provides effective planning, organisation, and execution of such events.

Event planning, registration, ticketing, attendee management, and post-event activities are all automated and optimised with event management software. It is anticipated that the demand for quick and effective solutions will help drive revenue development.

The features that increase attendee engagement at events, such as live polling, Q&A sessions, networking opportunities, and interactive programming, are sought after by event planners. Market traction for event management software that enhances attendee experience is anticipated.

Organisations can collect useful attendee data, follow prospects, and calculate the return on investment of events by integrating event management software with CRM and marketing automation platforms. It is believed that this integration will accelerate business adoption.

Evolving needs for Event Management Software Market

The requirement for EMS to accommodate hybrid events seamlessly has increased as a result of the normalisation of virtual events during the pandemic. In order to manage registrations, attendee engagement, content distribution, and networking for both in-person and remote participants, hybrid events need software that can handle both physical and virtual components.

Event planners seek out EMS that can offer thorough data analytics and insights. The effectiveness of future events can be increased by using these insights to evaluate the success of events, comprehend attendee behaviour, and make data-driven decisions.

Today's attendees demand individualised event experiences. Events are made more interesting and pertinent for participants when EMS provide customizable choices for event registration, content distribution, and networking capabilities.

Other business systems like CRM, marketing automation, and customer care platforms must be integrated with EMS. Data sharing and synchronisation are made possible via seamless interfaces, which also streamline event-related operations and offer a comprehensive picture of attendee participation.

EMS should provide mobile-friendly interfaces and mobile apps given the rising use of smartphones and other mobile devices. Real-time communication is made possible through mobile access, which also improves attendee engagement and makes event check-ins easier.

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