Press release
Bubble Tea Market will rise due to increasing popularity of fruit-flavored bubble teas | Gong Cha, Koi, Milk Tea Lab, CoCo
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Bubble tea, also known as boba tea, is a tea-based drink that originated in Taiwan. It typically consists of tea, milk, and chewy tapioca balls. Bubble tea has become increasingly popular in recent years, with many bubble tea shops popping up around the world.
Key Players
Chatime
Gong Cha
Koi
Milk Tea Lab
CoCo
Tiger Sugar
Sharetea
Happy Lemon
Yi Fang Taiwan Fruit Tea
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Key Trends
There are a few key trends in the bubble tea market.
One is the increasing popularity of fruit-flavored bubble teas. While originally bubble tea was typically made with black tea and milk, nowadays there are many fruit-flavored options available. This has made bubble tea more accessible to people who don't like the taste of black tea.
Another trend is the increasing popularity of tea-based cocktails. Many bubble tea shops now offer alcoholic versions of their drinks, which are becoming increasingly popular among young adults.
Finally, there is a trend towards healthier bubble tea options. While bubble tea is traditionally quite high in sugar, many shops are now offering options made with less sugar or even no sugar at all. There are also a number of bubble tea brands that are using all-natural ingredients.
Key Drivers
There are a few key drivers of the Bubble Tea Market.
The first is the health trend. Bubble Tea is seen as a healthier alternative to other sugary drinks on the market. It is also a refreshing and tasty beverage that can be enjoyed hot or cold.
Another driver of the Bubble Tea Market is the trend of customization. Consumers are now able to customize their Bubble Tea with a variety of different flavors, toppings, and add-ins. This allows for a unique and personal experience that is tailored to each individual.
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Market Segments
By Base Ingredient
Black Tea
Green Tea
Oolong Tea
White Tea
By Flavor
Original Flavor
Coffee Flavor
Fruit Flavor
Chocolate Flavor
Others
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