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Digital Advertising Market to See Huge Growth | Google Ads, Facebook, Alibaba, Amazon, Baidu
Digital Advertising Market Trends
Digital Advertising Market Size, Growth Rate, And Forecast
The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global digital advertising market size is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%.
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Digital Advertising Market Drivers
The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers.
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Digital Advertising Market Segments
• By By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms
• By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats
• By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals
• By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. North America was the largest region in the digital advertising market.
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Digital Advertising Market Key Players
Major competitors in the digital advertising market include Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.
The Business Research Company's "Global Digital Advertising Market Report 2023" is a comprehensive report of the market, covering over 60 geographies and high level market segmentation per geography. The section on regional and country breakdowns examines the market in each geography as well as market size by region and country. Furthermore, it evaluates the market's historical and projected growth and identifies significant trends and strategies that businesses can use to expand their operations.
The Table Of Content For The Digital Advertising Market Include:
1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Trends And Strategies
4. Digital Advertising Market - Macro Economic Scenario
5. Digital Advertising Market Size And Growth
………………………..
26. Africa Digital Advertising Market
27. Digital Advertising Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The Digital Advertising Market
29. Digital Advertising Market Future Outlook and Potential Analysis
30. Appendix
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