Press release
TV Analytics Market to reach at USD 2.64 Bn in 2020, and it is expected to achieve a remarkable CAGR of 17.9 Percent during the forecast period from 2021 to 2027, reaching nearly USD 8.36 Bn.
TV Analytics Market Size, TV Analytics Market Share,
TV analytics is an innovative platform that gathers data from various sources, including network apps, devices, and third-party CDNs, to provide real-time and historical insights into viewer and network activity. This empowers broadcasters to understand their audience better, enhance content performance, meet consumer demands, and optimize TV delivery networks. The escalating demand for analytics solutions is driven by the need to harness data for valuable insights into consumer behavior and advertising preferences. Additionally, TV analytics software enhances audience engagement accuracy, enabling TV operators to identify effective advertising levels and potential reach for individual advertisements.
The market report utilizes data from key players and major market participants worldwide, taking 2020 as the base year for forecasting the market from 2021 to 2027. The analysis includes trends from the past five years, and special consideration is given to the impact of the 2020 lockdown across different regions.
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What are TV Analytics Market Dynamics:
The TV Analytics Market is witnessing dynamic growth driven by several key factors. One of the primary drivers is the increasing consumer demand for digital original series and the rising popularity of Subscription on Video Demand (SVoD) platforms. As viewers shift towards online streaming and on-demand content, TV analytics becomes crucial for broadcasters and content creators to understand audience preferences and optimize their offerings.
Furthermore, the market is benefiting from significant infrastructure investments, especially in rail road projects that connect urban and rural areas. This has created opportunities for TV analytics companies, as train operators seek data-driven solutions to enhance their services and cater to the evolving demands of passengers.
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TV Analytics Market Regional Insights:
The regional analysis of the TV Analytics Market reveals distinct growth patterns and opportunities across different geographies. North America emerges as a dominant player in the market, holding the largest market share. The region's leadership can be attributed to the increasing spending by streaming businesses on generating original content. Additionally, telecom service providers are leveraging analytics to create targeted ad content in response to the rising demand for original material. The well-established digital infrastructure and a tech-savvy consumer base in North America further contribute to the market's growth.
Asia Pacific, on the other hand, is expected to witness the highest compound annual growth rate (CAGR) during the forecast period. The region's flexible financial environment and government policies fostering industrialization and globalization are creating a conducive environment for market expansion. The rapid digitalization and the growing appetite for global content in Asian countries have led to the rise of major OTT providers like Netflix, Amazon Prime Video, and HotStar. As these platforms offer easy access to diverse content, anytime and anywhere, they are driving the demand for TV analytics services in the region.
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What is TV Analytics Market Segmentation:
TV Analytics Market by Transmission Type
• Cable TV
• Satellite TV & DTH
• IPTV
• OTT
TV Analytics Market by Application
• Competitive intelligence
• Churn prevention & behavior analysis
• Customer lifetime management
• Campaign management
• Content development
• Audience forecasting
• Other Application
TV Analytics Market by Component
• Software
• Services
TV Analytics Market by Deployment Mode
• On-premises
• Cloud
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Who are TV Analytics Market Key Players:
• IBM
• Nielsen
• DC Analytics
• Alphonso
• Edgeware AB
• Sambatv
• Amobee
• Clarivoy
• Realytics
• Tvsquared
• Sorenson Media
• Tvbeat
• Fourthwall Media
• Parrot Analytics
• Ispot.TV
• Conviva
• IQ Media
• Brightline
• Zapr Media Labs
• Analyticowl
• H-Tech
Table of content for the TV Analytics Market includes:
1. Global TV Analytics Market: Research Methodology
2. Global TV Analytics Market: Executive Summary
• Market Overview and Definitions
• Introduction to the Global Market
• Summary
• Key Findings
• Recommendations for Investors
• Recommendations for Market Leaders
• Recommendations for New Market Entry
3. Global TV Analytics Market: Competitive Analysis
• MMR Competition Matrix
• Market Structure by region
• Competitive Benchmarking of Key Players
• Consolidation in the Market
• M&A by region
• Key Developments by Companies
• Market Drivers
• Market Restraints
• Market Opportunities
• Market Challenges
• Market Dynamics
• PORTERS Five Forces Analysis
• PESTLE
• Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
• COVID-19 Impact
4. Global TV Analytics Market Segmentation
• Global Market, by Transmission Type (2022-2029)
• Global Market, by Application (2022-2029)
• Global Market, by Component(2022-2029)
• Global Market, by Deployment Mode (2022-2029)
5. Regional TV Analytics Market (2021-2029)
• Regional Market, by Transmission Type (2022-2029)
• Regional Market, by Application (2022-2029)
• Regional Market, by Component (2022-2029)
• Regional Market, by Deployment Mode (2022-2029)
• Regional Market, by Country (2022-2029)
6. Company Profile: Key players
• Company Overview
• Financial Overview
• Global Presence
• Capacity Portfolio
• Business Strategy
• Recent Developments
Key Offerings:
• Past Market Size and Competitive Landscape (2018 to 2021)
• Past Pricing and price curve by region (2018 to 2021)
• Market Size, Share, Size & Forecast by different segment | 2022-2029
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation - A detailed analysis by Transmission Type , Application , Component and Deployment Mode
• Competitive Landscape - Profiles of selected key players by region from a strategic perspective
• Competitive landscape - Market Leaders, Market Followers, Regional player
• Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis
• Recommendations
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