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Digital Printing Packaging Market will grow due to increasing demand for customized packaging | Xerox Corporation, E.I. du Pont de Nemours and Company (DuPont), Mondi Group
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Digital printing packaging is a form of printing that uses digital technology to produce printed packaging for a range of products. It is a modern, cost-effective method for producing customised packaging for a variety of products. It is an alternative to traditional flexographic or lithographic printing techniques.
Digital printing packaging is a form of direct-to-media printing, meaning that the artwork is directly transferred onto the packaging material. This eliminates the need for printing plates and other traditional printing methods. It also allows for fast turnaround times, as the artwork can be modified quickly and easily.
Key Trends
Digital printing packaging technology is a rapidly evolving field that has revolutionized the way products are packaged. Digital printing technology has allowed for the production of high-quality, cost-effective packaging solutions that can be customized to meet the needs of customers. This technology has been embraced by many industries, including food and beverage, cosmetics, pharmaceuticals, and electronics.
The key trends in digital printing packaging technology include:
1. Increased customization: Digital printing technology has enabled companies to produce custom packaging with personalized visuals, text, and graphics. This allows for products to be packaged in a way that is tailored to the customer’s exact specifications.
2. Short-run production: Digital printing technology can be used to produce short-run packaging orders, which are ideal for product launches or limited-time promotions. This allows for companies to produce packaging for small batches of products without having to invest in large-scale production runs.
3. Digital printing on demand: Digital printing technology allows for companies to produce packaging on demand, which eliminates the need for large inventories of pre-printed packaging. This reduces the cost of production and allows companies to respond quickly to changing customer demands.
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Key Drivers
Digital Printing Packaging is a technology-driven process that enables companies to quickly and cost-effectively produce high-quality packaging designs with minimal waste and faster turnaround times. The key drivers of this market include the increasing demand for customized packaging, rising consumer awareness, and the rapid advancement in technology.
Firstly, the demand for customized packaging is a key driver of the Digital Printing Packaging market. With the rise of e-commerce, consumers are increasingly expecting products to be tailored to their specific needs. This has led to an increased demand for custom-made packaging that is tailored to the individual needs of each customer. Digital printing technology enables companies to quickly and cost-effectively produce personalized packaging designs that meet the specific needs of each customer.
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Market Segments
The digital printing packaging market is segmented by printing technology, packing type, ink type, and region. By printing technology, the market is divided into inkjet printing, and electrophotography (laser printing). By packing type, the market is bifurcated into labels, folding cartoons, and flexible packing. By ink type, the market is divided into water-based inks, solvent-based inks, and UV-curable inks. By region, the market is classified into North America, Europe, Asia-Pacific, and the rest of the world.
Key Players
The global digital printing packaging market report includes players such as HP Inc. - United States, Xerox Corporation - United States, E.I. du Pont de Nemours and Company (DuPont) - United States, Xeikon - Belgium, Mondi Group - Austria, Flint Group - Luxembourg, Quad/Graphics, Inc. - United States, Labels Unlimited - United States, Durst Group - Italy, and Smurfit Kappa Group - Ireland
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