Press release
Maternity Innerwear Market Expected to Rise at a CAGR of 7.3% During 2023-2028
Maternity Innerwear Market
What are maternity innerwear?
Maternity innerwear is specialized undergarments designed to provide comfort and accommodate the changing shape and needs of pregnant women throughout various stages of pregnancy. They are characterized by the use of stretchable, soft, and breathable fabrics such as spandex or elastane, along with adjustable features, seamless designs, and supportive elements, all aimed at accommodating the expanding belly and breasts. Maternity innerwear provides a stretchy and supportive belly panel, and bras or camisoles featuring adjustable closures and built-in support pads for gentle compression and reduced lower back pressure. As a result, these innerwear minimize irritation, offer a smooth silhouette, and reducing strain on the belly, breasts, and back.
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What are the growth prospects and trends in the maternity innerwear industry?
The global market is primarily driven by the growing need for comfortable and well-fitting innerwear during pregnancy and postpartum among the consumers. In line with this, rapidly evolving fashion trends leading to a higher demand for fashionable and trendy maternity innerwear, which in turn is fueling the work. Moreover, the inflating disposable income levels, especially in emerging economies is resulting in a higher expenditure on premium maternity products, thereby providing an impetus to the market. The market is further driven by the rising need for maternity innerwear facilitating enhanced support and seamless integration with professional attire, due to the rising number of women continuing to work during their pregnancy. Some of the other factors contributing to the market include continual development of innovative fabrics and materials, easy product availability across organized online and offline retail channels, rapid urbanization, an enhanced focus on body positivity and self-care, and growing celebrity endorsements and social media influence.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
• Adore Me Inc.
• CLOVIA
• FirstCry
• Fresh Venturz LLP
• Hennes & Mauritz AB
• Hotmilk Lingerie
• Isabella Oliver
• Seraphine
• The Gap Inc.
• Triumph International and Wacoal
Maternity Innerwear Market Segmentation:
Our report has categorized the market based on region, type and distribution channel.
Breakup by Type:
• Maternity/Nursing Bras
• Camisoles
• Shapewear
• Maternity Briefs
Breakup by Distribution Channel:
• Online Stores
• Offline Stores
Breakup by Region:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape
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