Middle East and Africa Health and Wellness Food Market by Product, End User, Type, and Mode, Worldwide Forecast till 2029

Middle East & Africa Health and Wellness Food Market Dynamics
Drivers

Increasing demand for vegan or plant-based food
Plant-based/vegan food products are made from the extract of plants such as almond, soy, pea, rice, and oat, among others. These products are a high source of proteins, minerals, and vitamins and are required by the body to promote a healthy lifestyle and reduce the risk of various diseases. The growing popularity of veganism and awareness about the health benefits of plant-based products have driven the vegan nutritional food & beverages worldwide.

Furthermore, technological advancement and the requirement for natural and clean label products have urged manufacturers to develop gluten-free, high-fiber protein shakes and other products, which is expected to stimulate plant-based food product growth.

Rising demand for protein-based nutritional food & beverages
There is a rapid demand for protein-based nutritional, healthy food and beverages as consumers have become more health-conscious and prefer food with more nutritional value and health benefits that will help them maintain a healthy diet. Nuts, cereals, grains, fruits, and vegetables, are important protein sources and are used to produce protein-based food products. Thus, manufacturers focus on new product developments by bringing various blends of nuts, fruits, grains, cereal-based snacks, bars, beverages, and others high in protein to attract the consumer base.

Moreover, protein is one of the major macronutrients our body needs in a very large quantity to function properly. Protein is an important substance that is needed by every body cell. Protein is the main element for nails and hair and also plays an important role for skin and body, as it builds and repairs tissues. It is also essential for bones, muscles, and blood. Thus, manufacturers are making efforts to introduce protein-rich food into the market.

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