Mobile Value Added Services (VAS) Market  Pegged for Robust Expansion by 2031 | Type, Application, Scope & Key Companies

Global Mobile Value Added Services (VAS) Market report from Global Insight Services is the single authoritative source of intelligence on Mobile Value Added Services (VAS) Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters' and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.

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Mobile Value Added Services (VAS) are additional services that can be accessed by mobile phone users beyond the standard voice and text messaging services. These services include things like mobile gaming, mobile banking, mobile music, and mobile TV.

VAS providers typically develop and deploy these services in partnership with mobile network operators (MNOs). MNOs promote and sell the services to their subscribers, while VAS providers handle the technical aspects of delivering the service.

VAS can be a great way for MNOs to differentiate their offerings and generate additional revenue. For subscribers, VAS can provide a more engaging and convenient mobile experience.

However, VAS can also be complex and costly to develop and deploy. Therefore, it is important for MNOs to carefully consider which VAS to offer and how to best market and sell them to their subscribers.

Key Trends

There are several key trends in Mobile Value Added Services (VAS) technology. Perhaps the most important trend is the move away from traditional SMS-based VAS to more data-driven VAS. This is being driven by the increasing availability of high-speed mobile data networks and the declining cost of data.

Another key trend is the increasing use of artificial intelligence (AI) and machine learning to power VAS. This is being used to personalize services and content for users, as well as to provide more targeted advertising.

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Another trend is the increasing use of mobile VAS for social good. This includes using VAS to provide information and services to people in developing countries, as well as using VAS to help with disaster relief and other humanitarian efforts.

Finally, there is a trend towards more open, platform-based VAS. This is being driven by the rise of new VAS providers that are not tied to a specific mobile operator. These new providers are often able to offer more innovative and flexible VAS solutions than the traditional operators.

Key Drivers

The key drivers of the Mobile Value Added Services (VAS) market are the growing demand for mobile data services, the increasing number of smartphone users, and the need for operators to differentiate their services in a highly competitive market.

The demand for mobile data services is driven by the increasing use of smartphones and tablets, which are used for a variety of activities such as browsing the internet, accessing social media, and streaming video. The number of smartphone users is increasing globally, due to the falling prices of devices and the availability of affordable data plans. In addition, the use of mobile apps is growing, as they offer a convenient way to access a variety of services on the go.

The need for operators to differentiate their services is driven by the increasing competition in the mobile market. Operators are looking for ways to stand out from the crowd and offer value-added services that appeal to their customers.

The mobile value-added services market is expected to grow at a compound annual growth rate of 9.6% from 2016 to 2021, to reach a value of $62.4 billion.

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Restraints & Challenges

The key restraints in the Mobile Value Added Services (VAS) market are the lack of awareness about these services among users, and the lack of standardization in the provision of these services. The challenges in the Mobile VAS market are the need for operators to differentiate their offerings in order to compete effectively, and the need to develop innovative and efficient delivery mechanisms to reach users.

Market Segmentation

The mobile value added services (VAS) market can be segmented by solution, end user, vertical, and region. By solution, the market can be divided into short messaging services (sms), multimedia messaging services (mms), location-based services, mobile email & im, mobile money, mobile advertising, mobile infotainment, and others. By end-user, the market can be divided into  SME's, large enterprises. By vertical, the market can be divided into media and entertainment, healthcare, education, retail, government, and telecom and it. By region, the market is divided into North America, Europe, Asia Pacific, and the Rest of the World.

Key Players

The mobile value added services (VAS) includes players such as  Beeline(US), DU United Arab Emirates(UAE), mobily(SA), MTN Group Limited(ZA), Oman Telecommunications Company(OM), Ooredoo Q.S.C.(QA), ZTE Corporation(CN), Orange S.A.(FR), STC(SA), Vodafone Idea Limited(IN).

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