AMR Unveils New In-depth Research on Project Authentication Service Market -2032

Authentication as a services solution provided by authentication providers are; a single sign-on option for the developers to deliver access control for their application based on centralized policies and rules provided by Azure active directory. It is Microsoft's cloud-based which provides main directory services along with access management and identity protection on a single solution platform. Furthermore, to access user's windows devices and applications Microsoft Active Directory provides IT admin to control permission to services and user action, single sign-on to internet web-based resources and provides users with access to network resources with the help of authorizations such as Kerberos, DNS and LDAP.

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Covid-19 Scenario:

➢ During COVID-19 because of lockdown and restrictions, many enterprises shift from their traditional workplace set up to work from home as remote working solutions witness a surge.

➢ As more personal unsecured systems started accessing the enterprises' network the risk of compromising the network also increased, thereby increasing security breaches in an organization.

➢ Additionally, as organizations are busy reconfiguring their vulnerable supply chain, offering a more digital experience and meeting the growing demand of the workforce during COVID-19. Many malicious attackers are taking advantage of this situation to attack the organization's system.

➢ Therefore, increasing cybercrimes during COVID-19 is one of the reasons for the increase in growth for authentication service market.

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Over the years of phishing attacks and breaches due to increased passwords, major technology corporations have learned that the alternative to passwords should be more secure and less cumbersome. The solution to this is biometric authentication and it is becoming popular as many people nowadays have smartphones with a fingerprint scanner. Furthermore, many organizations are working on storing data on a separate decentralized server rather than a centralized location to reduce breaches.

Key benefits of the report:

➢ This study presents the analytical depiction of the authentication service industry along with the current trends and future estimations to determine the imminent investment pockets.

➢ The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the authentication service market share.

➢ The current market is quantitatively analyzed to highlight the authentication service market growth scenario.

➢ Porter's five forces analysis illustrates the potency of buyers & suppliers in the market.

➢ The report provides a detailed authentication service market analysis based on competitive intensity and how the competition will take shape in the coming years

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In the past decade, the main source of authentication was the traditional password. However, companies are losing entities worth billions because hackers can easily attack the single gateway access to the records. According to the report, there was an increase in security breaches last year by 11% alone. Therefore, authentication service providers have come up with to reduce these data breaches. Multi-factor authentication provides more than one method for authentication which makes it difficult for the attackers to easily breach the system, it uses password combination with authentication apps such as facial recognition or fingerprint reader.

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Management of virtual servers that increases the data breaches, increasing cost and technical complexity for implementing the authentication solutions, increase response time in higher-order authentication models are some of the restraining factors for the growth of the authentication service market.

Microsoft is working on decentralizing a blockchain-based authentication system and allowing the usage of one username across all services and platforms. As the cyber security threats are increasing, so is the competitiveness between the key players is increasing. More and more competitors are trying to come up with innovations and solutions, to gain a competitive advantage in the authentication service market.

Leading Market Players

➢ Entrust Datacard

➢ Wipro Limited

➢ IBM Corportion

➢ Trustwave Holdings, Inc

➢ Microsoft Corporation

➢ Bell Canada

➢ GCI Channel Solutions

➢ Google LLC

➢ Tata Communications Ltd

➢ Verizon Communications Inc.

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