Press release
A2P Messaging Market Size to Reach US$ 85.6 Billion by 2028 | Industry CAGR of 4.1%
A2P Messaging Market Research and Forecast Report 2023-2028
Report Highlights:
How big is the A2P messaging market?
The global A2P messaging market size reached US$ 66.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 85.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.1% during 2023-2028.
What is A2P messaging?
Application-to-person (A2P) messaging involves the automated sending of SMS or MMS messages from enterprises to customers through third-party applications on their smartphones or mobile devices. This type of service provides an efficient communication method for businesses to easily connect with their customers. Various A2P messaging solutions are commonly utilized, including alerts, notifications, marketing campaigns, promotional codes, one-time passwords (OTP), and bulk messages. By enabling frequent, fast, reliable, and cost-effective interaction between organizations and their consumer base, A2P messaging has become a popular tool for sales and marketing communications.
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What are the growth prospects and trends in the A2P messaging industry?
The extensive utilization of this service by businesses for advertising and marketing purposes, such as promoting events, brands, product launches, and other activities, the rising smartphone penetration, and the focus on customer acquisition and engagement are primarily driving the A2P messaging market. Besides this, the escalating demand for this functionality to facilitate real-time, personalized, targeted, and automated communication, the emerging trend of mobile advertising, and the widespread availability of high-speed internet are further augmenting the market growth. Moreover, A2P messaging finds expansive usage across various sectors, such as BFSI, retail and e-commerce, government, hyperlocal businesses, healthcare, travel and tourism, and hospitality, which is also catalyzing the global market. Apart from this, the elevating requirement for this service for authentication, customer relationship management, promotion and marketing, interactive messages, and pushed content services is acting as another significant growth-inducing factor. Furthermore, the growing popularity of large-scale mobile marketing campaigns conducted by corporations across the globe and the rising number of mobile subscriptions provides businesses with opportunities to communicate with a broader customer base in innovative ways, which are expected to bolster the A2P messaging market in the coming years.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Component:
Platform
A2P Service
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by SMS Traffic:
National Traffic
Multi-Country
Breakup by Application:
Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
Others
Breakup by End User:
BFSI
Retail and Ecommerce
E-Governance
Hyperlocal Businesses
Healthcare
Travel and Hospitality
Others
Breakup by Region:
North America
Asia-Pacific
Europe
Latin America
Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
BICS SA/NV (Proximus Group)
China Mobile Limited
Comviva (Tech Mahindra)
Infobip Ltd.
Monty Mobile
Orange S.A.
Route Mobile Limited
Sinch AB
Tata Communications Limited
Twilio Inc.
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If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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