The UK dietary supplements market is projected to witness a compound annual growth rate (CAGR) of 7.6% from 2023 to 2028

According to a research report titled "UK Dietary Supplements Market by Type, Function, Mode of Application, Target Consumer, Distribution Channel, and Region - Global Forecast to 2028" published by MarketsandMarkets, the UK dietary supplements market is projected to grow at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2028.

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The increasing popularity of herbal and probiotic supplements is driving the demand in the UK market. Consumers are showing a preference for natural alternatives to maintain their health and well-being, leading to significant growth in the market for herbal and probiotic supplements. Herbal supplements, derived from plant sources, are highly valued for their holistic approach to wellness and association with traditional healing practices.

Consumers believe in the natural benefits offered by these supplements, and the availability of information through online platforms, health publications, and healthcare professionals has further fueled their popularity. Probiotic supplements, in particular, have gained attention in the UK due to their potential benefits for digestive health. As people gain a better understanding of the gut-brain connection and the importance of gut health for overall well-being, the demand for probiotic supplements supporting a healthy gut microbiome has surged.

According to a survey commissioned by the Health Food Manufacturers Association (HFMA) called "Health of the Nation 2021: Lockdown Focus," the number of supplement users in the UK has increased by 19%. The survey revealed that the number of daily supplement users in the UK has risen to nearly 20 million, marking a 19% increase compared to the previous survey conducted in 2019, which reported 16.5 million users. Over 71% of adults in the UK use food supplements, with about one-third of them citing the pandemic as the catalyst for their usage. Among new users, the most popular dietary additions were Vitamin D, accounting for 63%, followed by vitamin C at 39%.

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Overall, the UK dietary supplements market is expected to experience substantial growth, driven by the increasing demand for herbal and probiotic supplements and the growing awareness of the importance of supplements for maintaining health and well-being.

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