Press release
Data Monetization Market Expected to Witness a Sustainable Growth Over 2031 | VIAVI Solutions Inc., ALC, Reltio, Optiva, Inc.
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Data monetization is the process of converting data into a revenue-generating asset. This can be done through a variety of means, such as selling access to data, using data to drive sales or marketing efforts, or using data to develop new products or services. Monetizing data can be a lucrative way for companies to generate new revenue streams and grow their business.
Key Trends
There are a few key trends in data monetization technology:
1. The rise of data as a commodity: In the past, data was difficult to collect and process. However, advances in technology have made it easier to collect and store data. This has led to data becoming a commodity that can be bought and sold.
2. The growth of data-driven businesses: As data has become more valuable, businesses have started to focus on collecting and using data to make decisions. This has led to the growth of data-driven businesses, which use data to improve their products and services.
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Key Drivers
There are several key drivers of the data monetization market. Firstly, the increasing volume of data being generated by businesses and consumers alike is driving the need for effective data monetization solutions. Secondly, the rising cost of data storage and management is another key driver of the market. Thirdly, the need to generate revenue from data is driving organizations to look for effective data monetization solutions. Finally, the increasing awareness of the benefits of data monetization is also driving the market.
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Market Segments
By Component
-Software
-Services
By Deployment Mode
-On-Premises
-Cloud
By Organization Size
-Small & Medium Sized Enterprises
Key Players
-Accen*ture plc
-SAP SE
-Adastra Corporation
-Monetize Solutions, Inc.
-VIAVI Solutions Inc.
-ALC
-Reltio
-Optiva, Inc.
-Cisco Systems, Inc.
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