Press release
Digital Signage Market is projected to reach USD 42.36 Bn by 2029, growing at a CAGR of 11.2 Percent during the forecast period.
Digital Signage Market
Digital signage, also known as dynamic signage, has become an essential component in the construction industry, delivering content through electronic displays. It enhances architectural aesthetics and serves as an effective communication medium for businesses. The market has evolved from small and micro-display screens to large wall-sized LED and LCD displays, finding applications in various industries. These displays cater to vendors' needs for engaging customers and audiences with a broader viewing angle, maximizing the impact of their marketing communications.
The Global Digital Signage Market is segmented based on Application into Commercial and Infrastructural. The infrastructure sector is projected to witness the fastest growth during the forecast period. Digital signage finds extensive use in transportation and public places, providing real-time information to travelers and enhancing their travel experience. Railways, roadways, and airlines utilize digital signage to inform and entertain passengers, reduce perceived transportation time, and deliver a seamless travel experience. In infrastructure applications, digital signage trends combine software advancements, the Internet of Things (IoT), user-generated content, and artificial intelligence (AI) to drive growth in the entertainment and sports segments.
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What are Digital Signage Market Dynamics:
The global digital signage market is driven by the increasing deployment of digital signs in commercial locations such as retail stores, hospitality centers, and public spaces for advertising and product information. Digital signage enables businesses to communicate and engage with their customers more efficiently, improving brand awareness, business efficiency, and product promotion. However, key retailers and product suppliers are allocating higher budgets to online and television marketing, which poses a restraint to the market's growth. The increasing use of online advertising and broadcasting strategies, particularly in the wake of the COVID-19 pandemic, has led to a significant rise in global ad spend and digital ad innovation.
Smart digital signage, personalized and contextual interactions, and temperature-sensitive digital signage kiosks with features such as touch-free dispensers and temperature monitors are gaining traction in various consumer-focused enterprises. Both indoor and outdoor digital signage applications exist, including kiosks, billboards, and signboards. However, harsh weather conditions, such as rain, snow, dirt, and extreme temperatures, can affect the effectiveness and performance of digital signage. Thermal management concerns arise when digital signage is exposed to direct sunlight for prolonged periods, necessitating the selection of appropriate cooling filters and thermal management software.
Digital Signage Market Regional Insights:
North America holds the largest share of more than 35 Percent in the Digital Signage Market in 2022, followed by Europe. The significant market share in North America can be attributed to the presence of specialized product providers and a high demand for signage in the region's retail industry. The United Kingdom, Germany, and the United States are expected to witness significant growth, driven by increased R&D efforts by product manufacturers and government initiatives to install digital signs in various locations for continuous information flow.
India and China are anticipated to experience substantial growth due to the expanding use of digital signage in retail stores, corporate offices, hospitals, and hotels. The rising disposable income in Asia Pacific's emerging economies has led to increased footfall in malls and multiplex stores, providing businesses with an opportunity to target their audience through large displays. The adoption of digital signage in the hotel industry is expected to rise, driven by the growth of shopping malls and multiplexes.
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What is Digital Signage Market Segmentation:
By Software:
Edge Server Software
Content Management System
By Service:
Installation Services
Maintenance
Support Services
By Application:
Commercial
Infrastructural
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Who are Digital Signage Market Key Players:
Stratacache
2. Navori Labs
3. Four Winds Interactive
4. Planar Systems Inc.
5. Broadsign International LLC
6. Samsung Electronics Co. Ltd.
7. LG Display Co. Ltd.
8. Sharp Corporation
9. Panasonic Corporation
10.Sony Corporation
11.NEC Display Solutions Ltd
12.Au Optronics Corporation, Inc.
13.Scala Inc.
14.Omnivex Corporation
15.Exceptional 3d
16.E Ink Holdings Inc.
17.Chrisitie Digital Systems USA, Inc.
18.Adflow Networks
19.Intuilab Sa.
20.Mvix (USA), Inc.
Table of content for the Digital Signage Market includes:
Global Digital Signage: Research Methodology
Global Digital Signage Market: Executive Summary
Market Overview and Definitions
Introduction to the Global Market
Summary
Key Findings
Recommendations for Investors
Recommendations for Market Leaders
Recommendations for New Market Entry
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Global Digital Signage Market: Competitive Analysis
MMR Competition Matrix
Market Structure by region
Competitive Benchmarking of Key Players
Consolidation in the Market
M&A by region
Key Developments by Companies
Market Drivers
Market Restraints
Market Opportunities
Market Challenges
Market Dynamics
PORTERS Five Forces Analysis
PESTLE
Regulatory Landscape by region
North America
Europe
Asia Pacific
Middle East and Africa
South America
COVID-19 Impact
Global Digital Signage Market Segmentation
Global Market, by Software (2022-2029)
Global Market, by Service (2022-2029)
Global Market, by Application (2022-2029)
Regional Digital Signage Market (2022-2029)
Regional Market, by Software (2022-2029)
Regional Market, by Service (2022-2029)
Regional Market, by Application (2022-2029)
Regional Market, by Country (2022-2029)
Company Profile: Key players
Company Overview
Financial Overview
Global Presence
Capacity Portfolio
Business Strategy
Recent Developments
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Key Offerings:
Past Market Size and Competitive Landscape (2018 to 2021)
Past Pricing and price curve by region (2018 to 2021)
Market Size, Share, Size & Forecast by different segment | 2022-2029
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation - A detailed analysis by Software, Service and Application
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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