Supply Side Platform Market: The global market is expected to grow at a CAGR of XX% during the forecasted period.

As per the study initiated by Evolve Business Intelligence, the global Supply Side Platform market size accounted for USD XX Billion in 2022, growing at a CAGR of XX% from 2023 to 2033. The Supply Side Platform (SSP) market has experienced significant growth as publishers and media companies seek effective tools to monetize their digital advertising inventory. SSPs enable publishers to automate the selling process by connecting their inventory to multiple demand sources, optimizing ad placements, and maximizing revenue. The market's expansion is driven by the increasing adoption of programmatic advertising, the need for efficient ad inventory management, and the rise of real-time bidding (RTB) platforms. With the continuous growth of digital advertising, the SSP market is expected to continue its upward trajectory.
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Key Highlights:
• The global Supply Side Platform Market size was valued at USD 4.5billion in 2022 growing at a CAGR of 7.2% from 2023 to 2033.
• North America dominated the market in 2022
• Asia Pacific is expected to fastest-growing at the highest CAGR from 2023 to 2033
Evolve Business Intelligence has recently released a new market research report on the Global Supply Side Platform Market. The report covers a wide range of aspects, such as market size and forecast, market dynamics, analysis of competitors' market share, value and volume of the market, SWOT analysis, product benchmarking, recent developments of key players, and potential opportunities. Additionally, the market has been assessed based on four indicators in the market dynamic chapter, including Drivers, Restraints, Key Trends, and Challenges.
In terms of COVID 19 impact, the Supply Side Platform market report also includes the following data points:
• COVID19 Impact on Supply Side Platform market size
• End-User/Industry/Application Trend, and Preferences
• Government Policies/Regulatory Framework
• Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
• Opportunity in Supply Side Platform market
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Key Players
Some of the major Supply Side Platform players holding high market share include InMobi Pte Ltd., Google, Inc., Chartboost and Vungle. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders.
The key players profiled in the report are:
o InMobi Pte Ltd.
o Google, Inc.
o Chartboost
o Vungle
o AdsKeeper advertising network
o adblade, Avocarrot Ltd.
o APPLOVIN
o Disqus
o RevMob
o ADDCOLONY Inc.
o Unity Technologies
o MoPub
o Adcash
o AdMaven
o Zeropark
o Inneractive
o Propeller Ads.
Segmental Analysis
Market Segment By Component with focus on market share, consumption trend, and growth rate of Supply Side Platform Market:
• Software/Platform
• Services
Market Segment By Application with focus on market share, consumption trend, and growth rate of Supply Side Platform Market:
• Bidding
• Targetting
• Online Advertising
Market Segment By Industry with focus on market share, consumption trend, and growth rate of Supply Side Platform Market:
• BFSI
• IT and Telecommunication
• Retail and Wholesale
• Manufacturing
• Education
• Government
• Travel
• Others
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Global Supply Side Platform Geographic Coverage:
• North America
o US
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
o Nordic Countries
o Benelux
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Australia
o Rest of Asia Pacific
• Middle East and Africa
o Saudi Arabia
o UAE
o Egypt
o South Africa
o Rest of MEA
• Latin America
o Mexico
o Brazil
o Argentina
o Rest of Latin America
Reasons to Buy this Report:
• Detail analysis of the impact of market drivers, restraints, and opportunities
• Competitive Intelligence provides an understanding of the ecosystem
• Details analysis of the Total Addressable Market (TAM) of your products
• Investment Pockets and New Business Opportunities
• Demand-supply gap analysis
• Strategy Planning

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