Press release
Knectt Announces Acquisition of Smart e-Diet, Expanding Its Reach and Product Offerings in the Health Food and Drinks Industry
Knectt's Strategic Partnership with Smart e-Diet Sets the Stage for Market Expansion and Mutual Growth in the Health Food and Drin
In an exciting development, KNECTT has acquired Smart e-Diet, a well-established B2C nutrition products company. This strategic partnership was a much needed synergy allowing KNECTT to leverage Smart e-Diet's extensive presence in 114 cities, 27 states, and 11 countries and scale. Directors of KNECTT say “with this take-over we shall be able to build on the existing momentum at a much rapid pace”.
Smart e-Diet's take-over by KNECTT highlights the immense market potential and growth opportunities. With cumulative revenue of approximately 2 CR, Smart e-Diet boasts a loyal customer base of 1200 individuals across 11 countries. The company's has achieved an overall organic business of 71% from its Rejoins, Upgrade and Reference categories demonstrating strong customer loyalty and satisfaction.
Safeguarding customer trust, its demonstrated service standards and innovation, Smart e-Diet possesses intellectual property assets, including a registered brand status since 2017. The cumulative experience of the directors, amounting to 42 years, brings invaluable expertise to the table, with 27 years specifically in the online healthcare and e-commerce industry with a foray in the e-commerce space with its KASA beauty products in India and globally; further enhances its credibility.
Securing early funding of 10 Lacs from Friends & Family at a valuation of 5 CR; demonstrates the confidence and support Smart e-Diet has garnered. The incorporation of KNECTT Healthcare Technologies Private Limited on 3rd August 2022 signifies a significant milestone in establishing a solid entity. Additionally, being registered under MSME and recognized by Startup India adds further advantages and benefits from government initiatives.
KNECTT stands out in the marketplace industry with its commitment to providing the best price, choice, free delivery, and quick delivery to its customers. These key pillars ensure that customers enjoy a seamless and convenient shopping experience, making KNECTT their go-to platform for health food and drinks.
Indian health food industry is projected at $30B by 2026 and KNECTT aims to seize the opportunity with its game-changing technology. A quick peak shows KNECTT in its first phase will launch with 10 categories, including FSSAI products, Lab tests, and Nutrition services.
About KNECTT:
KNECTT is a revolutionary marketplace mobile app that empowers customers to make informed buying decisions for healthy food and drinks. With its AI-powered chatbot technology, KNECTT offers personalized product recommendations and an unparalleled marketplace experience. For more information, please visit www.KNECTT.com.
KNECTT HEALTHCARE TECHNOLOGIES PVT LTD.
Amrapali Princely Estate, Noida, UP- 201301
+91 97174 90035
mail@KNECTT.com
KNECTT Website/Mobile Application ("KNECTT") is an online aggregator platform providing health products and services; that is owned, run, and managed by KNECTT HEALTHCARE TECHNOLOGIES PRIVATE LIMITED information, please visit www.KNECTT.com a product owned by KNECTT HEALTHCARE TECHNOLOGIES PRIVATE LIMITED.
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