Bay Area Interactive Group to Host Digital Marketing Industry Mixer and Panel

Bay Area Interactive Group (BIG) to Host Digital Marketing Industry Mixer and Panel on October 25 in San Francisco

Sponsored by Microsoft, Event to Discuss Techniques for Evaluating Emerging Media

SAN FRANCISCO (Oct. 23, 2007) – The Bay Area Interactive Group (BIG), a professional association for marketers, will host a special REACH mixer and digital marketing panel on Thurs., Oct. 25 in San Francisco.

The REACH event is open to all Bay Area professionals and students involved in marketing, advertising, new media and publishing. It gives attendees a chance to socialize and share trends about the evolving digital marketing industry, hear a lively discussion and enjoy entertainment. The Oct. 25 event is being sponsored by Microsoft.

WHAT: Bay Area Interactive Group REACH Mixer & Marketing Panel

PANEL DETAILS:
“Holding Hype Accountable – Techniques for evaluating emerging media within an integrated media plan”

A BIG panel of experts will discuss techniques to compare innovative media experiences so limited resources can be optimally deployed. Marketers have an ever-growing range of communication vehicles to choose from. Many of these emerging media have unique ad models. In most cases, however, marketers continue to have a consistent objective and a fixed budget. Beyond understanding how any one emerging vehicle performs, understanding their relative performance within an integrated campaign is a growing science.

Emerging Technologies which include widgets, mobile, conversational marketing, untethered content, mashups and others are also taking the industry and the consumer by storm. The panel of experts will discuss how they work, how and when you use these new media and technologies, and how you measure them both from a planning standpoint and from an ROI standpoint.

The panelists will be:
§ Dave Smith, Mediasmith (Moderator)
§ Susan Bratton, Downloadable Media Association
§ Liz Ross, TribalDDB
§ Daphne Liska, eBay, Inc.

WHEN: Thurs., Oct. 25, 2007, 8:00 am – 10:30 am

WHERE: The Ritz-Carlton
600 Stockton Street at California Street
San Francisco, CA 94108

MORE INFO: http://www.sfbig.com

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Contact:
Jaymi R. Pare
(510) 868-0974
jpare@libbycommunications.com

ABOUT BIG
The Bay Area Interactive Group (BIG) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking and association events. Since BIG’s debut in September 2004, BIG has secured over 200 corporate members and more than 1,000 individual memberships. For more information, visit http://www.sfbig.com .

This release was published on openPR.