Flags Communications bags HELLA India Lighting’s 360 degree Marcomm Account
HELLA India Lighting has brought a unique concept of Automotive and lighting industry. HELLA is known for setting global standards for quality, customer orientation and has created a niche for itself in both international and domestic markets as a supplier to leading vehicle manufacturers. It entered the Indian market into a joint venture with JMA Industries in 1959. Member of the Management Board of the HELLA Group, Germany, along with all employees of HILL, has adopted the new strategy for the company to focus all future activities around the central theme of ensuring road safety on Indian Roads. In this regard HILL focuses on state of the art technology products for the special OE segment and safety awareness campaigns through its strong independent Aftermarket network.
Flags have been tasked with drawing on its strategic communications expertise to creatively engage customers and investors of HELLA on a nationwide scale. It brings vast experience, in-depth knowledge and perceptive insights to each product launch and conference it undertakes.
Mr. Ramashankar Pandey, MD, HELLA India Lighting said” We were looking for an agency that can partner with us closely in our growth story. Flags communication’s deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches with deep public relations expertise will be invaluable in strengthening our presence. The company's strategic understanding of the automotive and the lighting industry landscape gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship.”
Mr. PKD Nambiar, Managing Director, Flags Communications said” HELLA is just not any other client for Flags. By partnering with HELLA, we have signed up for the HELLA philosophy. Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications. Team HELLA has tremendous expectations from us, and backed by our expertise we are confident of meeting them.”
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