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Salesforce launches 'Starter' for MSME businesses in India

06-28-2023 11:53 AM CET | IT, New Media & Software

Press release from: Concretio

Salesforce launches 'Starter' for MSME businesses in India

June 27, 2023 -

On Tuesday, Salesforce, a prominent enterprise software company, unveiled Salesforce 'Starter,' an offering explicitly tailored for Micro, Small, and Medium Enterprise (MSME) businesses in India. The Starter is customer relationship management (CRM) which integrates sales, service, and email outreach tools. It helps companies to improve customer experiences, lower costs, and drive revenue.

Arun Parameswaran, MD: Sales and Distribution at Salesforce India, emphasized the importance of SMBs as the backbone of the economy, attributing their resilience in challenging times to their accelerated adoption of digital technologies.

Businesses, irrespective of their size, are increasingly seeking ways to simplify their employees' work and create space for more valuable tasks. We are excited about the potential impact of Salesforce Starter on small and medium-sized businesses in India, driving productivity, efficiency, and cost reduction while deepening customer relationships and delivering business success," he emphasized.

According to the company, Salesforce Starter combines usability, flexibility, and security to meet companies' needs for rapid scaling and improved return on investment. Furthermore, this all-in-one suite offers helpful guides for customers to set up and go live easily. Moreover, the company highlights that Starter simplifies signup, provides guided onboarding, and introduces a new checkout flow to make it easier for businesses to onboard more users onto the Salesforce platform.

Starter comes equipped with the advanced Einstein AI for Activity Capture, streamlining the process of automatically keeping email and calendar information up-to-date. Additionally, companies can empower users to effortlessly access and take action on unified customer data across a suite of sales and service applications.

Address: 100 Church Street,8th Floor, New York City, USA

Contact Email: sales@concret.io

Concretio is a leading Salesforce certified PDO & ISV partner, helping businesses to fulfill their business needs using cloud computing and the Salesforce 360 platform. Concretio is founded by Abhinav - 8 times Salesforce MVP (Most Valuable Professional) with over a decade of IT experience, was first from India to get rewarded by the MVP title from Salesforce.com.

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