Patient Engagement Solutions Market 2023: Big Things are Happening in Development and Future Assessment by 2032

Global Patient Engagement Solutions Market Projected to Surpass USD 32 Billion by 2028

The growth of the global patient engagement solutions market can be attributed to the increasing adoption of mobile health apps and the growing importance of health tracking software. Additionally, supportive government regulations and healthcare initiatives present lucrative prospects for market growth in patient engagement solutions.

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In 2021, the global patient engagement solutions market was valued at USD 16.4 billion, and it is projected to reach USD 32 billion by 2028, exhibiting a CAGR of 10.2% during the forecast period of 2022-2028. The growth of the market can be attributed to the rising adoption of mobile health apps and the growing significance of health tracking software. Furthermore, supportive government regulations and healthcare initiatives also provide opportunities for market growth in patient engagement solutions.

Increasing Adoption of Mobile Health (mHealth) Apps and the Growing Importance of Health Tracking Software

The year 2020 witnessed a significant increase in the number of new digital health apps available on app stores. The COVID-19 pandemic further accelerated the adoption of digital health apps, with virtual consultation technologies being extensively deployed to diagnose, monitor, and provide remote care for patients, thereby contributing to the development of a digital-first healthcare system. For example, the National Health Service (NHS) app in England utilizes independent digital platforms to enable users to access their medical records, conduct health assessments, arrange video appointments, and order repeat prescriptions. The app also provides trusted health symptoms and diagnosis information, along with proof of vaccination (COVID-19 vaccine passport) for travel. The growing adoption of mobile health apps is driving the patient engagement solutions market.

Additionally, health tracking has gained prominence in recent times. In today's technologically advanced world, patients have access to information that helps them receive personalized care and maintain a healthy lifestyle. People are increasingly monitoring their health data and sharing it with health coaches and doctors to stay proactive. These factors contribute to the growth of the global patient engagement solutions market.

Market Segment:
By Component( Software, Service And Hardware)
By Delivery Mode(Cloud Based And On Promise)
By Application(Social Management, Health Management, Home Health Management And Financial Health Management)
By Therapeutic Area(Chronic Disease, Fitness Management, Womans Health Management, Mental Management And Others)
By Functionality(Communication, Health Tracking & Insights, Billing & Payments, Administrative, Patient Education And Others)
By End User(Providers, Payers And Patients)
By Region(North America, Europe, The Asia-Pacific, Latin America And The Middle East, And Africa)

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The Health Management Segment Accounts for the Largest Share in Terms of Application

The global patient engagement solutions market is segmented into Social Management, Health Management, Home, Healthcare Management, and Financial Health Management. Among these, the health management segment holds the largest market share due to increasing patient awareness about the complexity of their disease conditions and their willingness to take charge of their own health. Patients with chronic diseases are becoming more proactive in tracking their health, planning their care, and optimizing their outcomes, driven by the growing trend of healthcare consumerism.

Moreover, patients utilize patient engagement tools to connect with healthcare professionals remotely, necessitating efficient flow of information, patient feedback, and other health-related data. These factors support the growth of the health management segment in the global patient engagement solutions market.

Impact of COVID-19 on the Global Patient Engagement Solutions Market

The emergence of the COVID-19 pandemic has significantly impacted the global patient engagement solutions market. Remote patient monitoring (RPM) has been widely used to collect crucial patient data, including heart rate and body temperature. This application of patient engagement services proved vital in adhering to social distancing norms and maintaining a safe distance between patients and physicians during the pandemic.

Furthermore, the demand for patient engagement solution software, Intelligent Virtual Assistant (IVA), and virtual consultations through telehealth and patient engagement technologies has increased substantially during lockdowns. Industry participants incorporated COVID-19-related capabilities into their existing patient engagement solutions, providing them to consumers for free. Thus, the COVID-19 pandemic has played a significant role in driving the demand for patient engagement solutions and fueling market growth.

North America Dominated the Global Patient Engagement Solutions Market in 2021

North America held a substantial market share in the global patient engagement solutions market in 2021. The region's market growth is attributed to the presence

Table of Content:
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Research
2.2. Quantitative Research
2.3. Market Breakdown & Data Triangulation
2.3.1. Secondary Research
2.3.2. Primary Research
2.4. Breakdown of Primary Research Respondents, By Region
2.5. Assumption & Limitation
3. Executive Summary

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