Digitally Printed Wallpaper Market | Key players operating in the market include Muraspec Group, MX Display, 4Walls, Flavor Paper, Hollywood Monster

According to recent market research the "Digitally Printed Wallpaper Market by Printing Technology (Inkjet, Electrophotography), Substrate (Nonwoven, Vinyl, Paper), End-Use Sector (Non-Residential, Residential, Automotive & Transportation) and Region - Global Forecast to 2027", size in 2022 is estimated at USD 4.7 billion and is projected to reach USD 13.1 billion by 2027, at a CAGR of 22.4% from 2022 to 2027. The major drivers for the market include an growth in urbanization and increasing construction activities. However, rivalry from paint & coating producers limits the market growth. Moreover, the ever-increasing growth in commercial and marketing sectors is projected to boost the market for digitally printed wallpaper.

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The nonwoven segment is estimated to be the speediest-growing segment during the forecast period. This growth can be ascribed to its extensive range of benefits such as tear-resistance, washability, and less installation & removal time. Additionally, these wallpapers do not shrink away when dry, are lightweight and flexible. The above properties allow them for use in high traffic areas such as kitchen, bathrooms, and hallways.

Digitally printed wallpapers are also used in hospitals, reception areas, restaurants, schools, churches, training rooms, bedrooms, conference centers, shopping centers, and tradeshows. The demand for wallpapers in a commercial application is growing as wallpaper manufacturers are impending up with wallpapers with new designs and patterns for non-residential buildings that are at easy to install and remove, robust, environment friendly, and have pleasing finish. Owing to the increasing commercialization the demand for wallpaper is rising.

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Digitally printed wallpapers are formed through printing on nonwoven, vinyl, and paper substrates. Different substrates have diverse properties apt for different end users such as professional painters, interior decorators, homeowners, industry owners, contractors, and art consultants. MarketsandMarkets projects that the digitally printed wallpaper market size is projected to grow from USD 4.7 billion in 2022 to USD 13.1 billion by 2027, at a compound annual growth rate (CAGR) of 22.4% from 2022 to 2027. Increasing urbanization and soaring residential spending, and growing digital technology are presenting growth drivers for the digitally printed wallpaper market.

Key companies such as A.S. Création Tapeten AG (Germany), Muraspec Group (UK), Tapetenfabrik Gebr. Rasch GmbH & Co. KG (Germany), MX Display (UK), 4Walls (US) Flavor Paper (US), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US), and among others. These players have been aiming on progressive strategies, such as investment and new product launches which have facilitated them spread out their businesses in untouched and budding markets.

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A.S. Création Tapeten AG is one of the leading wallpaper manufacturers in Europe. Above and beyond the production of wallpaper, the company also produces high-quality decorative fabrics all the way through its wholly-owned subsidiary, Indes Fuggerhaus Textil GmbH. Création Tapeten AG's marketing strategy is focused mainly on the end consumer and international marketability for the development of their products.

Muraspec Decorative Solution is a worldwide producer of residential and commercial wallcoverings, decorations, and decorative panels. Its wide range of residential and commercial wallcoverings and other interior decoration products provides to a strong product portfolio. Across its wide product portfolio, it offers to functions in hospitality, healthcare, office, retail, education, and marine. The company is adopting new product development as a growth strategy to bolster its product portfolio and entice more customers. It launched various new wallcovering collections in 2019, such as Tweed, Sorrento, Novaro, Herringbone, Accord, and Cantari.

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