Breaking Boundaries in Fashion: The Chrysalis Lab Leads the Upcycling Revolution.

Malibu - The Chrysalis Lab, a trailblazing upcycling fashion brand and studio-meets-retail space, is making waves in the industry with its commitment to sustainability, creativity, and community engagement. Launched by Emma Trask in 2021, award-winning celebrity stylist and visionary business woman, The Chrysalis Lab is revolutionizing the way people perceive fashion by creating unique collections from existing garments and vintage designer clothing. With a mission to foster sustainability and conscious consumption, the Malibu-based Upcycled Atelier celebrates individuality and self-expression by encouraging clients who bring their used garments to participate in the transformative upcycling process, uniquely referred to as "chrysalization". Through collaborative efforts, the studio and its clients work together to breathe new life into these garments, fostering a sense of creativity, environmental awareness and embracing sustainable fashion practices.

Drawing inspiration from the butterfly's metamorphosis, Emma's label employs various artisan techniques including knitting, crochet, rope art, and macramé to upcycle existing garments into beautiful, one-of-a-kind pieces that captivate the senses and epitomize conscious fashion.
"In the depths of fashion's excess, I found my purpose." says Creator and Upcycling Designer Emma Trask. "After twenty years in the fashion styling industry, witnessing the mountains of waste and the relentless cycle of fashion consumption, I knew it was time for change".
She expresses her excitement about the brand's mission: "I believe that sustainable fashion is not just a trend, but a necessity for the future. By offering unique, one-of-a-kind pieces and promoting conscious consumerism, I hope to inspire individuals to make more sustainable choices and contribute to a better future for fashion."

At the heart of The Chrysalis Lab lies a steadfast commitment to supporting fellow designers and artisans within the upcycling and repurposed fashion realm. In fact, Emma's vision goes beyond her own brand; she aims to build a community of artisans and like-minded individuals who share a passion for sustainable fashion and design. Alongside the meticulously curated gallery collection of upcycled vintage pieces that have undergone the chrysalization process, The Chrysalis Lab also proudly showcases a rotating selection of innovative designers and artisans who are making significant impact in the ethical fashion revolution. Through experiential workshops and events, such as the highly popular Taste + Makers series, Emma fosters a sense of community and creates opportunities for collaboration and learning.

With its refreshing approach to fashion, The Chrysalis Lab has garnered attention from fashion enthusiasts and eco-conscious consumers alike positioning itself as a prominent force in the upcycling fashion movement. For more information about The Chrysalis Lab and to explore its collection of unique, repurposed fashion please visit https://thechrysalislab.com.

The Chrysalis Lab - Upcycle Atelier
29350 Pacific Coast Highway, Suite 8, Malibu, CA 90265
(424) 644-0885
sales@thechrysalislab.com

Press Contact:
Elevate PR & Communications
Francesca Venturi
francesca@elevateprandcommunications.com

Emma Trask, the founder of The Chrysalis Lab, began her career as a freelance fashion stylist in New York City before making a strategic move to Los Angeles when the rise of celebrity influence in fashion took off. Thanks to her strong fashion expertise paired with her creative talent, Emma became renowned for her editorial styling work with A-list celebrities such as Scarlett Johansson, Cameron Diaz, Kiera Knightly, Beyonce, Brad Pitt, Jared Leto, Tom Cruise and Carrie Underwood among others, accumulating an impressive portfolio of celebrity fashion as well as a Hollywood Style award in 2009 for her costume designs for The CW Network's relaunch of the hit series Melrose Place. In 2020, amidst the global pause caused by the pandemic, Emma underwent a profound reassessment of her role within the fashion industry. This introspective period spurred a transformative shift in her perspective and beliefs, ultimately leading her to establish The Chrysalis Lab, a unique art studio-meets-retail space that strives to offer limited edition designs and personalized collaborations, catering to eco-conscious individuals who yearn for groundbreaking and exclusive pieces that transcend mainstream fashion trends, all while honoring the environment.

This release was published on openPR.