Global Baked Chips Market Analysis and Forecast, 2023-2028

The global baked chips market was estimated at a market value of US$ 25 billion in 2022 and is expected to grow at a significant CAGR of over 6.5% over the forecast period of 2023-2028.

Demand for baked chips has significantly increased globally as customers frequently choose healthier snack options. Instead of frying potatoes or other vegetables, baked chips are prepared, which has a lower fat content and calorie count. This industry is expanding as a result of customers' growing health consciousness and desires to lead healthy lifestyles without sacrificing flavor.

Market Scope and Report Overview

According to a deep-dive market assessment by RationalStat, the global baked chips market has been analyzed on the basis of market segments, including source, flavors, distribution channel, functionality and geography/regions (incl. North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa, and Asia Pacific). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2028.

Market intelligence for the global baked chips market covers market sizes on the basis of market value (US$/EUR Million) and volume ('000 units/tons/liters) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.

In addition, the long-term sector and products/services 10-year outlook and its implications on the global baked chips market. It also includes the industry's current state - Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

Period Covered include data for 2019-2028 along with year-wise demand estimations

The baked chips market report analyzes the market on the basis of global economic situations, regional geopolitics, import-export scenarios, trade duties, market developments, organic and inorganic strategies, mergers and acquisitions, product launches, government policies, new capacity addition, technological advancements, R&D investments, and new market entry, replacement rates, penetration rates, installed base/fleet size, global and regional production capacity, among others.

RationalStat offers market analysis and consulting studies on the basis of dedicated and robust desk/secondary research supported by a strong in-house data repository. In addition, the research leverages data based on the real-time insights gathered from primary interviews. Market estimations and insights are based on primary research (covering more than 240 entities) and secondary research by leveraging international benchmarking.

The global baked chips market report also covers value chain and supply chain analysis that provides in-depth information about the value chain margins and the role of various stakeholders across the value chain. Market dynamics provided in the market study include market drivers, restraints/challenges, trends, and their impact on the market throughout the analysis period.

In the competition analysis section, the global baked chips market provides a detailed competition benchmarking analysis based on the market share of the leading companies/brands/producers/suppliers, a market structure overview with detailed company profiles of more than 25 players with their financials, product/service offerings, major developments, business models, etc. This enables, clients and report buyers to make strong, precise, and timely decisions.

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Macroeconomic Scenario and the Impact of COVID-19 on Regional Economic Sentiment

In the latest RationalStat analysis, geopolitical conflicts and inflation are the cited economic risks, while concerns about the volatility across energy sectors prevail in Europe and other parts of the world. Some of the potential risks to the economic growth in the leading regions, including Asia Pacific, Europe, North America, the Middle East & Africa, and other developing regions, are inflation, volatile energy prices, supply chain disruptions, geopolitical instability, labor shortages, rising interest rates, and COVID-19 pandemic.

The global economy experienced heavy headwinds, throughout 2019-2021, as some countries witnessed subdued growth, while other countries continued to grapple with economic slowdowns. The COVID-19 pandemic has levied undue pressure across the majority of industries globally and has caused a major economic crisis in the US, India, Italy, the UK, Germany, India, Japan, South Korea, the UK, and many others. Besides, the exit of the UK from the European Union earlier in 2020 and the Russo-Ukraine war in 2022 exacerbated the ever-heightened global uncertainty.

In addition to this, the global economic growth slowed in 2022 to 3.3%, weaker than expected at the end of 2021, mainly weighed down by Russia's war in Ukraine and the associated cost-of-living crisis in many countries. However, improvement in economic activities during the forecast period is expected. Growth is projected to remain at lower rates in 2023 and 2024, at 2.6% and 2.9% respectively.

Competition Analysis and Market Structure

These players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, partnerships and collaborations, and product launches are some of the strategies followed by industry players. Some of the key developments in the global baked chips market include,
• In February 2022: BRB introduced chips made from popcorn. The product line is also available for purchase on Amazon and the company's D2C website (www.brbchips.com). Additionally, the business partnered with The New Shop, India's 24-hour convenience commerce platform combining retail and online businesses, as its launch partner for BRB Popcorn Chips.
• In June 2021: Peatos, a company that sells pea-based snacks, is introducing three different flavors of tortilla-style chips, including nacho cheese, zesty ranch, and vegan fiery nacho. The goods were created as a healthier alternative to Doritos.

Some of the prominent players that contribute significantly to the global baked chips market growth include Kellogs, Bare Snacks, PepsiCo Inc., Hippie Snacks, The Campbell Soup Company, Intersnack Foods GmbH, Burts Potato Chips Ltd., Calbee, Kettle Foods Inc., Frito-Lay, Popchips, General Mills, Mondelez International Inc., and Greendot Health Foods Pvt. Ltd., among others.

RationalStat has segmented the global baked chips market based on source, flavors, distribution channel, functionality and region
• Global Baked Chips Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Flavors
o Salty
o Classic
o Barbecue
o Others
• Global Baked Chips Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Source
o Fruit
o Grains
o Vegetables
o Others
• Global Baked Chips Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Distribution Channel
o Supermarkets/Hypermarkets
o Convenience Stores
o Online Stores
o Others
• Global Baked Chips Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Functionality
o Organic
o Gluten Free
o Low Calories
o Low Sodium
o Others
• Global Baked Chips Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Region
o North America Baked Chips Market
 US
 Canada
o Latin America Baked Chips Market
 Brazil
 Mexico
 Rest of Latin America
o Western Europe Baked Chips Market
 Germany
 UK
 France
 Spain
 Italy
 Benelux
 Nordic
 Rest of Western Europe
o Eastern Europe Baked Chips Market
 Russia
 Poland
 Hungary
 Other CIS Countries
 Rest of Eastern Europe
o Asia Pacific Baked Chips Market
 China
 Japan
 India
 South Korea
 Australia
 ASEAN
• Indonesia
• Thailand
• Philippines
• Vietnam
• Malaysia
• Rest of ASEAN
 Rest of Asia Pacific
o Middle East & Africa Baked Chips Market
 GCC
• Saudi Arabia (KSA)
• United Arab Emirates (UAE)
• Rest of the GCC
 South Africa
 Nigeria
 Turkey
 Rest of the Middle East & Africa

• Leading Companies and Market Players
o Kellogs
o Bare Snacks
o PepsiCo Inc.
o Hippie Snacks
o The Campbell Soup Company
o Intersnack Foods GmbH
o Burts Potato Chips Ltd.
o Calbee
o Kettle Foods Inc.
o Frito-Lay
o Popchips
o General Mills
o Mondelez International Inc.
o Greendot Health Foods Pvt. Ltd.

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Key Questions Answered in the Baked Chips Report:

• What will be the market value of the global baked chips market by 2028?
• What is the market size of the global baked chips market?
• What are the market drivers of the global baked chips market?
• What are the key trends in the global baked chips market?
• Which is the leading region in the global baked chips market?
• What are the major companies operating in the global baked chips market?
• What are the market shares by key segments in the global baked chips market?

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