Delivering the Right Message: Exploring the Contextual Marketing Solution Market for Targeted and Personalized Customer Engagement

According to the results of a recent market research analysis by Persistence Market Research, the contextual marketing solution market had global sales of US$ 144.70 billion in 2019 and is projected to grow at an amazing CAGR of 17% over the next five years (2022 to 2030).

With the possibility to reach people directly on their mobile devices outside of digital and conventional media, mobile advertising is a fast growing industry. This is a significant aspect driving the demand for contextual marketing solutions globally.

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Key Players:

The report has profiled some of the Important players prevalent in the global like - Oracle, Google, SAP, Microsoft Corporation, Adobe Inc., Pelatro, Intersec, Flybits Inc., Infolinks, eClickZ.com, Comviva, IBM, Comscore, Amobee , Amazon, and Facebook and more.

This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future perspectives in the Contextual Marketing Solution.

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Key Takeaways from Contextual Marketing Solution Market Study

Among the end users, the publishers & ad tech companies segment is expected to witness high growth due to increasing free mobile apps and websites provided by service providers.
Display advertising allows advertisers to place ads on apps and websites in a variety of formats, such as sponsored content, banner-style adverts, video advertising, and native advertising.
PMR reports that, demand for contextual marketing platforms is expected to exhibit a high CAGR of 16% during the forecast period.
Among the regions, South Asia & Pacific is projected to experience a high growth rate, owing to increasing popularity of smartphones and rising Internet penetration.
With more people staying at home during the COVID-19 outbreak, content consumption has surged on mobiles and TVs, which is a boon for players in the contextual marketing solution market.

"Demand for behavioral advertisements is projected to increase the next frontier of contextual marketing solutions. This also helps identify the audience that is in the right behavior or moment for a particular campaign. This demand will creating lucrative opportunities for the contextual marketing solution market in the coming years," says a PMR analyst.

Increasing In-game Advertising Driving Market Growth

The introduction of 5G will lend an extra boost by allowing advertisers to leverage targeting opportunities for in-game contextual marketing solutions. In-gaming contextual marketing solutions follow the same targeting principles as web-based contextual marketing solutions. In-game advertising has the opportunity to lead millions of engaged and focused gamers, as rising number of brands are looking to move their digital advertisement to in-game. Enterprises and brands will also raise in-app marketing spending, due to increased game playing and advances in online data privacy across the world.

Key Stakeholders
Contextual Marketing Solution Market Manufacturers
Contextual Marketing Solution Market Distributors/Traders/Wholesalers
Contextual Marketing Solution Market Subcomponent Manufacturers
Industry Association
Downstream Vendors

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Key Questions Answered in This Report.

What will the Market growth rate in Future?
What are the key factors driving the global Market?
Who are the key manufacturers in Market space?
What are the opportunities and threats faced by the vendors in the global industry?
What are sales, revenue, and price analysis by regions of industry?

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Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductors and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients' business needs.

This release was published on openPR.