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The Donut Baker comes to India

10-18-2007 03:36 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Global Franchise Architects

/ PR Agency: Brand-Comm
The Donut Baker Store on Brigade Road, Bangalore, India

The Donut Baker Store on Brigade Road, Bangalore, India

Global Franchise Architects (GFA) a Geneva, Switzerland, based group that builds, operates, and franchises a portfolio of specialty food service brands like Pizza Corner and Coffee World has brought in yet another specialty food brand to India- “The Donut Baker.”

“The Donut Baker” serves a large range of innovative high quality donuts and other bakeries along with a menu of premium coffees and juices. The outlet in Bangalore, at Brigade Road, is the first outlet for “The Donut Baker” in India.

The second store will be opened the following week at Malleshwaram. GFA has plans to open four “The Donut Baker” outlets in Bangalore by end of October. The pan Indian expansion of the brand will commence from December 2007 and will see GFA opening more such “The Donut Baker” outlets across cities like Chennai, Hyderabad, Pune and Mumbai.

Speaking on the occasion, Mr. Fred Mouawad, Chairman and CEO, GFA said, "At GFA we manage a portfolio of high quality brands focused on providing a great customer experience. We are happy making history again in India by being the first International Donut brand to open in the country. We are convinced that consumers will appreciate the quality, variety, and the value of our donuts, and that “The Donut Baker” will soon be a household brand pan India.”

From the classic donut to specialty varieties, “The Donut Baker” will have a wide range of over 47 donuts to choose from at the store.

“The Donut Baker” aims to build a strong emotional connection of trust and affinity with customers by producing and serving on a daily basis a wide range of consistent high quality gourmet donuts and coffee for customers to enjoy.

The Donut Baker donuts are made fresh daily from the master bakers who are trained extensively on the product internationally. With flour from Australia and chocolates & fillings from Belgium, vanilla from Cuba, The Donut Baker uses the best of ingredients available worldwide. Being focused on Quality, the Donuts that have not sold within 8 hours of being produced are discarded.

Integrated Brand-Comm Pvt. Ltd.
# 68, 1st Floor, Transpade Towers,
Jyothi Nivas College Road, Koramangala,
Bangalore – 560 095
Telephone: 91(80)25539369 / 258 Fax:91(80)25520491

About Global Franchise Architects (GFA):

Fred Mouawad, a global citizen and an entrepreneur who is known for successful and innovative ventures in different industries and countries formed Global Franchise Architects (GFA) in 2004 in order to group his food service brands under one entity.

GFA is a privately held company. Its holding is based out of Geneva, Switzerland, and it has corporate offices in Thailand, India, the USA, and the UAE. Its Global Service Center is based out of Bangkok. The company has one Training Academy in Bangkok, Thailand, and another in Bangalore, India. GFA is a pioneer in launching new brands and were the first to offer Premium coffee experience in India with the launch of Coffee World in 2004.

Fred started the first brand under GFA- Pizza Corner, in 1996 in Chennai. In 1997 he started Coffee World in Bangkok, Thailand. Other brands under GFA are, “The Cream and Fudge Factory”, “Golden Pretzel” and “New York Deli”.

The quality mission of GFA is to continuously improve the customer experience at all its stores under each brand, worldwide. GFA focuses on building brands with universal appeal. The core of each brand is created so as to appeal to a broad range of customers from different cultures, backgrounds and age groups. The primary objective is to engage and satisfy customers by offering great-tasting products in attractive packages that include comfortable, clean and esthetically appealing store environments, excellent service from thoroughly knowledgeable and friendly staff, and an overall experience that represents outstanding value.

Today, GFA has over 52 Pizza Corners and over 10 Coffee Worlds in India spread across major cities.

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