Global Wigs and Hairpieces Market Analysis and Forecast, 2023-2028

The global wigs and hairpieces market was estimated at a market value of US$ 5.8 billion in 2022 and is expected to grow at a significant CAGR of over 7.8% over the forecast period of 2023-2028.

Wigs and hairpieces allow individuals to change their appearance quickly and experiment with different styles, colors, and lengths hence changing fashion trends with the recent advent of cosmetic enhancement is a key driver. Medical reasons and hair loss, cultural and religious practices, and the entertainment and media industry are some of the big drivers of the wigs and hairpieces market.

Market Scope and Report Overview

According to a deep-dive market assessment by RationalStat, the global wigs and hairpieces market has been analyzed based on market segments, including type, application, and geography/regions (incl. North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa, and Asia Pacific). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2028.

Market intelligence for the global wigs and hairpieces market covers market sizes on the basis of market value (US$/EUR Million) and volume ('000 units/tons/liters) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.

In addition, the long-term sector, and products/services 10-year outlook and its implications on the global wigs and hairpieces market. It also includes the industry's current state - Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

Period Covered includes data for 2019-2028 along with year-wise demand estimations.

The wigs and hairpieces market report analyzes the market based on global economic situations, regional geopolitics, import-export scenarios, trade duties, market developments, organic and inorganic strategies, mergers and acquisitions, product launches, government policies, new capacity addition, technological advancements, R&D investments, and new market entry, replacement rates, penetration rates, installed base/fleet size, global and regional production capacity, among others.

RationalStat offers market analysis and consulting studies based on dedicated and robust desk/secondary research supported by a strong in-house data repository. In addition, the research leverages data based on the real-time insights gathered from primary interviews. Market estimations and insights are based on primary research (covering more than 240 entities) and secondary research by leveraging international benchmarking.

The global wigs and hairpieces market report also covers value chain and supply chain analysis that provides in-depth information about the value chain margins and the role of various stakeholders across the value chain. Market dynamics provided in the market study include market drivers, restraints/challenges, trends, and their impact on the market throughout the analysis period.

In the competition analysis section, the global wigs and hairpieces market provides a detailed competition benchmarking analysis based on the market share of the leading companies/brands/producers/suppliers, a market structure overview with detailed company profiles of more than 25 players with their financials, product/service offerings, major developments, business models, etc. This enables clients and report buyers to make strong, precise, and timely decisions.

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Macroeconomic Scenario and the Impact of COVID-19 on Regional Economic Sentiment

In the latest RationalStat analysis, geopolitical conflicts and inflation are the cited economic risks, while concerns about the volatility across energy sectors prevail in Europe and other parts of the world. Some of the potential risks to the economic growth in the leading regions, including Asia Pacific, Europe, North America, the Middle East & Africa, and other developing regions, are inflation, volatile energy prices, supply chain disruptions, geopolitical instability, labor shortages, rising interest rates, and COVID-19 pandemic.

The global economy experienced heavy headwinds throughout 2019-2021, as some countries witnessed subdued growth, while other countries continued to grapple with economic slowdowns. The COVID-19 pandemic has levied undue pressure across most industries globally and has caused a major economic crisis in the US, India, Italy, the UK, Germany, India, Japan, South Korea, the UK, and many others. Besides, the exit of the UK from the European Union earlier in 2020 and the Russo-Ukraine war in 2022 exacerbated the ever-heightened global uncertainty.

In addition to this, the global economic growth slowed in 2022 to 3.3%, weaker than expected at the end of 2021, mainly weighed down by Russia's war in Ukraine and the associated cost-of-living crisis in many countries. However, improvement in economic activities during the forecast period is expected. Growth is projected to remain at lower rates in 2023 and 2024, at 2.6% and 2.9% respectively.

Competition Analysis and Market Structure

Some of the prominent players that contribute significantly to the global wigs and hairpieces market growth include Godrej Consumer Products Limited, Revlon Inc, Estetica Designs, HairUWear, Jon Renau, Fortune Wigs, UniWigs, Henan Ruimei Hair Products Co., Ltd., Aderans Co., Ltd., Evergreen Products Group Ltd., and among others.

RationalStat has segmented the global wigs and hairpieces market based on type, application, and region.
• Global Wigs and Hairpieces Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Type
o Human Hair
o Synthetic Hair
• Global Wigs and Hairpieces Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Application
o Men
o Women
• Global Wigs and Hairpieces Market Value (US$ Million), Volume ('000 units/tons), and Market Share (2023-2028) Analysis by Region
o North America Wigs and Hairpieces Market
 US
 Canada
o Latin America Wigs and Hairpieces Market
 Brazil
 Mexico
 Rest of Latin America
o Western Europe Wigs and Hairpieces Market
 Germany
 UK
 France
 Spain
 Italy
 Benelux
 Nordic
 Rest of Western Europe
o Eastern Europe Wigs and Hairpieces Market
 Russia
 Poland
 Hungary
 Other CIS Countries
 Rest of Eastern Europe
o Asia Pacific Wigs and Hairpieces Market
 China
 Japan
 India
 South Korea
 Australia
 ASEAN
• Indonesia
• Thailand
• Philippines
• Vietnam
• Malaysia
• Rest of ASEAN
 Rest of Asia Pacific
o Middle East & Africa Wigs and Hairpieces Market
 GCC
• Saudi Arabia (KSA)
• United Arab Emirates (UAE)
• Rest of the GCC
 South Africa
 Nigeria
 Turkey
 Rest of the Middle East & Africa

• Leading Companies and Market Players
o Godrej Consumer Products Limited
o Revlon Inc
o Estetica Designs
o HairUWear
o Jon Renau
o Fortune Wigs
o UniWigs
o Henan Ruimei Hair Products Co., Ltd.
o Aderans Co., Ltd.
o Evergreen Products Group Ltd

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Key Questions Answered in the Wigs and Hairpieces Report:

• What will be the market value of the global wigs and hairpieces market by 2028?
• What is the market size of the global wigs and hairpieces market?
• What are the market drivers of the global wigs and hairpieces market?
• What are the key trends in the global wigs and hairpieces market?
• Which is the leading region in the global wigs and hairpieces market?
• What are the major companies operating in the global wigs and hairpieces market?
• What are the market shares by key segments in the global wigs and hairpieces market?

Kimberly Shaw,
Content and Press Manager
RationalStat LLC
sales@rationalstat.com
Phone: +1 302 803 5429

RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.
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