Press release
BKP Group Unveils Comprehensive Podcasting Research: Data-Driven Insights to Succeed in 2023
Top-tier sound is a defining characteristic of the most popular podcasts. Don't just tell your story, let your audience live it.
In an entertainment landscape that has seen a significant shift to digital platforms, podcasting has become a billion-dollar industry, with Spotify and Apple Music currently leading the market. The BKP Group study has yielded several key findings, designed to assist newcomers and veterans alike in navigating the competitive podcasting space.
Key findings from the research include:
The average podcast receives 141 downloads within the first 30 days of being live.
Comedy podcasts are the most popular genre.
High-quality production and a compelling host are crucial for podcast success.
Spotify and Apple Music hold between 60-71% of the podcast market.
Over half of podcast listeners discover new content through their listening app or Google searches.
One of the most significant revelations of the study is the importance of the host's connection with the audience. BKP Group highlights the need for podcast hosts to consistently improve their skills and to engage listeners effectively. The best hosts are those who can create a genuine connection with their listeners, leaving them energized and eager for more.
The report also emphasizes the importance of high-quality production. Clear audio, engaging introduction music, and impactful sound effects were found to be common characteristics of successful podcasts. BKP Group offers professional audio production services to help podcasts meet these standards.
The choice of platform also emerged as a crucial determinant of success. While Spotify and Apple Music dominate the market, BKP Group suggests a multi-platform approach, including a podcasting website and video clips on YouTube, to reach a wider audience.
Finally, the research highlights the critical importance of consistency and quality content. Podcasts that adhere to a regular upload schedule and provide engaging content have a higher likelihood of retaining their listeners and attracting new ones.
The full report is available at https://bkp.group/news/we-analysed-4-million-podcasts-this-is-what-we-learned/. For aspiring podcasters looking to enter the industry, BKP Group's research provides a comprehensive guide to navigate this burgeoning medium.
BKP Group
Business Central Towers
Tower B, 802
Dubai Media City, UAE
Phone: +971 4 448 3600
Email: info@bkp.group
BKP Group has roots in London in the 80s and launched in Dubai in 2000. BKP Group is a world-class production company offering a full suite of services including audio production, music composition, sonic branding, film, and digital production.
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